Exhibitors win prizes: most beautiful stands of 2021 at MASTERS EXPO

At MASTERS EXPO, from November 18 to 22, 2021, you found yourself in the inspiring environment of the most beautiful family businesses across every sector. The fair showcased countless creative and unique stands, distinguished by their design, innovation, brand experience and hospitality. It was the perfect setting for MASTERS exhibitors to connect with their most important relations. These masters transformed RAI Amsterdam into a true experience. Which stands won prizes at MASTERS EXPO 2021? Which stands received a certificate for the most beautiful stand?

At MASTERS EXPO you could imagine yourself in the inspiring environment of the most beautiful (family) companies in every field from November 18 to 22, 2021. During the fair you found countless creative, unique stands in terms of design, innovation, brand experience, hospitality: a perfect place where MASTERS exhibitors met their best relations. These Masters transformed the RAI Amsterdam into a true experience. Which stands won prizes at MASTERS EXPO 2021? Text: Mical Joseph
Image: Goed Folk and Chantalle Laurent Photography @ MASTERS EXPO

Only the best of the best…

During the fair, visitors and exhibitors voted en masse for their favorite stand. The winner of the MASTER audience award is Scotch Whiskey Investments. With its ultimate architectural stand with two floors, a beautiful entrance and stylish interior, this exhibitor is truly a winner. Scotch Whiskey Investments is an asset manager in whiskey and started in 2007 as a forerunner of alternative investing. You can do two things with whiskey: consume it and invest it. When more people consume whiskey, shortages will occur and prices will rise. Scotch Whiskey Investments looks at the maturation period and market development.Scotch Whiskey Investments – 'The Best of the Best'

Best Brand Experience…

Jaguar Land Rover also won prizes. Jaguar's strategy focuses on electrification and transforms itself into a completely CO2-neutral company. After all, an electric or hybrid Jaguar is also a Jaguar. A driving experience that is dynamic, luxurious and efficient. Range Rover has been an icon among SUVs for more than fifty years. This fall, the world was introduced to the fifth generation of the legendary model. And this adventure started at MASTERS EXPO with the international unveiling…Jaguar Land Rover – 'Best Brand Experience'

Most Creative…

Pablo Lücker is a contemporary artist who focuses on creating multidisciplinary modern art with a positive approach and a strong signature signature. Premium NFT (Non-Fungible Token) label ENVOY Network, Wen Lambo and Dutch artist Pablo Lücker had their first collaboration at MASTERS EXPO. The Wen Lambo project was exclusively launched at the fair.Pablo Lücker – 'Most Creative'

Most Impressive…

Joseph Klibansky Art is known for his monumental (Bronze) sculptures and paintings. His works are collected and exhibited around the world in places such as New York, London, Paris, Dubai and China. His works are also collected by a number of major international celebrities such as Sergio Ramos, Daniel Ricciardo, Timbaland, Maluma, Demi Lovato, Martin Garrix, Nicky Romero and Rico Verhoeven. Joseph Klibansky is also guest editor-in-chief of MASTERS MAGAZINE #48.Joseph Klibansky Art – 'Most Impressive'

Most Cheerful…

At the largest stand of MASTERS EXPO, no less than 1100 square meters, the GASSAN team was ready for every visitor. Very cheerful! The largest watch and jewelry collection was found there. GASSAN stands for diamonds, jewelry and luxury watches. The GASSAN brand has represented craftsmanship, proven quality and reliability for more than 75 years. With an extensive portfolio of Haute Jewelry and Horlogerie collections, you will experience the ultimate high-end shopping experience in the historic diamond factory GASSAN Diamonds Amsterdam. From watch brands such as Rolex, IWC, Breitling, Cartier, Chopard, Breguet, Jaeger-LeCoultre, TUDOR, TAG Heuer and OMEGA to the beautiful jewelry brands OLE LYNGGAARD, Pasquale Bruni, MESSIKA and more. GASSAN is also very proud of its own brands: the unique GASSAN 121 jewelry collection with a unique cut, the ultimate 'mix & match jewelry' from Choices by DL and the customized jewelry brand TROPHY BY GASSAN.GASSAN – 'Most Cheerful'

Most Innovative…

Icoinic Capital is a data-driven crypto-focused investment company located at Beursplein 5, the financial heart of the Netherlands. Through professional algorithms, Icoinic Capital leverages its expertise to achieve superior results within the traditional financial and regulatory environment. With a multi-year track record and proven expertise, Icoinic Capital is the authority in the crypto market in the Netherlands. Icoinic Capital offers three funds so that its participants can enter into a diversified risk/return profile within the crypto landscape. Congratulations on your award, Icoinic Capital!Icoinic Capital – 'Most Innovative'

Best Design…

At the stylish and culinary Creations by Ciel Bleu you found Chefs Onno Kokmeijer and Arjan Speelman during MASTERS EXPO. They surprised you with the most tasty dishes from international cuisine, for which the restaurant received no fewer than two Michelin stars. The attentive service gave you a warm welcome in the restaurant. The ultimate culinary experience at a high level provided delicious dishes and the interior was also impressive... Realized by the designers, inventors and furnishers of ELAND BV.Creations by Ciel Bleu – 'Best Design'Creations by Ciel Bleu – 'Best Design'

The Coolest…

Porsche and the circuit are inextricably linked, which is why every Porsche has become bucket list material. The new generation of electrically powered models also benefits from technologies that have been tested to the bone on the circuit. Thanks to victories at Le Mans, among others, the Taycan and the Taycan Cross Turismo offer a unique combination of power, endurance, efficiency and their batteries can be charged extremely quickly. Porsche was in sporty company at MASTERS EXPO. Bentley represents the British vision, which is characterized by the style and class of craftsmanship combined with (electrified) high-tech. Lamborghini is breathtaking with extreme sportiness and exuberant Italian flair. In short: simply the coolest.Porsche – 'The Coolest'

The Smartest…

Basecamp Eco Resorts is developing a global network of holiday parks where sustainability and self-sufficiency are central. Special places in beautiful locations where experiments are conducted with new forms of living, working and recreation. Guests can spend the night at Basecamp in one of the many unique Tiny Houses or rent a workplace. With the intended expansion to 20 countries, Basecamp is launching an international 'residential subscription' that allows 'Digital Nomads' to stay sustainably all year round in various Tiny Houses, in multiple countries. Smart idea, right?Ecocabins – 'The Smartest'

Most Sustainable…

BMW builds technically high-quality cars that always live up to the credo 'BMW makes driving great' and where sustainability is never forgotten. New technologies and models follow each other in rapid succession. BMW thus confirms its market leadership in the premium segment. Personal mobility and its industrial applications are about to take a major technological step forward. The car and technologies will change more in the next ten years than in the past thirty years. BMW Group is preparing well for the future to meet all challenges. Once again this year, BMW Group Netherlands presented one of its latest models during MASTERS EXPO.BMW – 'Most Sustainable'

The Most Original…

Quote stands for entrepreneurship, for the self-made (wo)man, looks beyond the numbers and tells the stories behind the assets. Quote loves real entrepreneurs, young and old, with ideas and ambitions, who want to do it on their own. The Quote 500 was published for the 25th time this year in November. The silver jubilee of this golden frame obviously did not go unnoticed. To appropriately celebrate this longest-running investigative journalism project in the Netherlands, Quote opened the Qlubhuis at MASTERS EXPO. The place at the fair where you can expand your network, knowledge and opportunities in a festive way with your own 'swimming pool'.Quote – 'The Most Original'