Taste
Explora Journeys adds extra luxury
Explora Journeys, the luxury lifestyle brand of MSC Group, transforms sea cruising through a synergy of elegant ships and immersive itineraries. A first for the brand, because it now proudly announces the very first Rolex boutique on board a ship.
Explora Journeys trips are for the curious, cosmopolitan traveler who would like to discover the world at a different pace: slower, more intense and with more opportunity to be truly immersed in the destinations. The 461 suites, penthouses and residences on EXPLORA I – with stunning sea views through floor-to-ceiling windows and a private sun terrace – offer guests a comfortable home at sea, with unparalleled space and privacy. But while you enjoy all the pleasures on board the ship, you can also buy an iconic Rolex timepiece from July 17.
The new Rolex at sea mono brand store offers travelers an unparalleled shopping experience. With an elegant design, the store invites you to browse through the extensive range of models and styles in peace and quiet.
“We believe this new retail location is a must-visit destination for anyone looking to add a touch of extra luxury to their travel experience”
From the highest mountains to the far reaches of the ocean
De The collaboration between Rolex and Explora Journeys appears to be very striking. For more than a century, Rolex watches have accompanied explorers from the highest mountains to the deepest reaches of the ocean. But in addition, the vision of the two brands also appears to be very similar. Michael Ungerer, CEO of Explora Journeys, says: “We are delighted to be working with Rolex, a like-minded Swiss luxury brand from Geneva that shares our values and our sustainable long-term vision. It allows us to offer our discerning travelers the opportunity to purchase Rolex watches while sailing aboard the EXPLORA I. We believe this new retail location is a must-visit destination for anyone looking for a touch of extra luxury to their travel experience would like to add."
The new Rolex boutique will open on July 17, 2023 and will be managed by experienced Rolex-trained hosts. They will offer a suitable shopping experience to help travelers with their purchases as best as possible.
