Explora Journeys and Jannik Sinner join forces: "I believe in the power of nature and conscious routines"

Italian tennis player Jannik Sinner is entering a new arena. Not with a racket in hand, but as the face of Explora Journeys. The partnership was announced just before the start of the US Open. A striking match? Certainly. But one that's a surprisingly good fit...

Explora Journeys is no stranger to the world of elite sports. Last year, the brand sponsored the America's Cup in Barcelona, ​​followed by the Monaco Grand Prix, where EXPLORA II served as a floating boutique hotel overlooking perhaps the world's most glamorous street circuit. In 2026, EXPLORA I will return to Port Hercule. With this impressive lineup of sports sponsorships, the luxury cruise brand is now expanding its horizons, this time with none other than tennis icon Jannik Sinner.

The Italian tennis player will be the new global face of Explora Journeys, the MSC Group's high-end lifestyle brand. The partnership was announced just before the US Open, where Sinner is once again a favorite. What do an ocean travel brand and a top athlete have in common? More than you might think. 

Both strive for perfection, but without fuss. Sinner excels through calmness, control, and unparalleled dedication—precisely the same ingredients that Explora Journeys also puts into its trips. 

Sinner recognizes himself in this approach: “I feel honored to become a Brand Ambassador for Explora Journeys. For me, wellness isn't just about training—it's just as much about recovery and balance. I believe in the power of nature and in mindful routines, and I see those values ​​reflected in every experience with Explora Journeys.”

Not just pretty pictures

And that role goes beyond just posting a few pretty pictures on social media. Sinner and his team will develop exclusive wellness rituals and experiences for onboard, based on his own philosophy. The partnership was unveiled at The CORE: Club in New York, where Sinner spoke in an open Q&A about his life, his routine, and the importance of peace in a world that never stands still. 

Curious about the destinations where Sinner might soon find his balance or curious about what that Ocean State of Mind looks like in practice? Check out here more about the travels and philosophy of Explora Journeys.