Exclusive to MASTERS EXPO: a look at the world through Jimmy Nelson's eyes

On Friday, December 12, MASTERS EXPO will not only celebrate Avila Reizen's 15th anniversary, but also announce the launch of a new coffee table book and a brand-new collaboration. Who will receive the first copy? Drum roll… none other than Jimmy Nelson. For over four decades, Jimmy Nelson has traveled the world and met […]

On Friday, December 12th, MASTERS EXPO will not only celebrate Avila Reizen's 15th anniversary, but also announce the launch of a new coffee table book and a brand-new collaboration. Who will receive the first copy? Drum roll… none other than Jimmy Nelson.

For over four decades, Jimmy Nelson has traveled the world, meeting communities deeply connected to nature and to each other. His journeys aren't about distance, but about depth. He enters places where authenticity, respect, and attention are paramount. Jimmy invites others to share this way of seeing. His gaze is an invitation: to look with your eyes, but to see with your heart. And precisely that now forms the basis for a special collaboration. 

Avila Reizen has partnered with Jimmy Nelson to develop a series of exclusive curated journeys; carefully designed trips for a select group. This partnership will officially launch during the MASTERS EXPO on Friday, December 12th.

The journeys are designed to stimulate the senses, experience the rhythms of the land, share stories with local communities, and experience moments of simplicity and grace. Don't expect a classic itinerary, but an experience where connection, wonder, and tranquility take center stage.

An experience that reaches further

Every journey, whether it leads to endless sand dunes or to remote fishing villages, is guided by Jimmy and his team.

A portion of the proceeds from these trips goes to the Jimmy Nelson Foundation, which helps communities keep their cultural heritage alive.

Meet Jimmy at MASTERS EXPO

The first destinations will be presented at MASTERS EXPO on Friday, December 12th at 16:30 PM at the Avila booth (Hall 10, Stand 770). These trips are available in very limited quantities. Curious? On the Avila Reizen website A glimpse of what's to come is already being revealed. Want to hear the whole story from Jimmy himself? They'd love to see you on December 12th.