Taste
Impressive pop-ups from fashion houses you shouldn't miss this summer
This summer will make it even harder to choose where to spend your days. A number of fashion houses are opening spectacular pop-ups in the world's most beautiful locations. From Saint-Tropez to Beverly Hills, these are unmissable destinations.
This summer it will be even more difficult to choose where you decide to spend the summer days. Once again this year, a number of fashion houses are opening a number of spectacular pop-ups in the most beautiful locations in the world. From Saint-Tropez to Beverly Hills, this is not to be missed…
Dior | Beverly Hills
This summer, Dior will take over the iconic Sunset Boulevard with the Dioriviera pop-up at the Beverly Hills Hotel. Located on the terrace with comfortable chairs and parasols, the boutique invites guests to immerse themselves in the full Dior experience. Relax on the sofas and armchairs, which evoke a coastal resort atmosphere, while you take a break from shopping. At the pool, the Toile de Jouy Soleil exhibition is in full swing and the new seasonal print can be seen on the sun loungers, parasols, cushions and curtains.
Tory Burch | St. Tropez
From July 16 until the end of summer, Tory Burch invites you to lounge on the poolside sunbeds at Nikki Beach Saint-Tropez. This exclusive collaboration offers an excellent place to work on your complexion while enjoying delicious drinks. The sunbeds and cabanas feature striking prints, including a zebra motif; ideal for summer Instagram snaps. Shopping while sunbathing? Of course, a Tory Burch boutique on the beach should not be missed.
Fendi | Marbella
Located on the vibrant Costa del Sol, Fendi will take over La Plaza in the heart of Puente Romano Beach Resort this summer. With a wooden deck, yellow and white walls, and trees on either side, the space is transformed by Fendi's iconic Pequin stripes in summery shades of yellow and beige. Enjoy lunch here and a gastronomic brunch on Saturdays. For a romantic evening there is candlelight dinner. In the pop-up boutique next to the entrance you can find the latest collection of the Italian fashion house, including of course the iconic Baguette bag.
Louis Vuitton | St. Tropez
Lovers of the Côte d'Azur have extra reason to rejoice this summer, because Louis Vuitton is opening an exclusive terrace and restaurant in Saint-Tropez. The LV Summer Resort promises a top-level culinary experience with dishes created by Michelin-star chef Arnaud Donckele and pastry chef Maxime Frédéric. For the second year in a row, the chefs are in charge of the restaurant at the White 1921 Hotel. Reserve a table and enjoy refined cocktails and gastronomic delights while overlooking the sparkling Mediterranean Sea. In sheer Louis V– style of course.
Dolce & Gabbana | Portofino
Located on the picturesque Bay of Paraggi, in the middle of the Portofino National Park, the charming Le Carillon beach club has been a favorite spot among the rich and famous Portofino since 1936. This summer, Dolce & Gabbana will move here and introduce the new Verde Maiolica print. This print can be found everywhere; from the sunbeds and parasols to the famous Vesta restaurant. With this cheerful style, Dolce & Gabbana brings a touch of La Dolce Vita to this coastal location, making Le Carillon an excellent place to spend a summer day.



