Third edition of GREAT BOOK OF GREATNESS launched

During The Exclusive Preview, the third edition of GREAT BOOK OF GREATNESS was launched at MASTERS EXPO. After the Limited and Collectors Edition, GREAT BOOK OF GREATNESS is now also available worldwide to the general public. In the artistic environment of the YVESKE stand, visitors can admire the art book filled with 200 works by 191 influential people of our time.

This year, MASTERS EXPO is all about 'BACK TO GREATNESS'. On various stages spread across MASTERS EXPO, interesting speakers, great thinkers, and surprising faces will come together to share their knowledge and expertise. In an artistic setting, curated by YVESKE, MASTERS EXPO offers the path to GREATNESS…

'Very flattering. What a beautiful, beautiful book'

Last year, GREAT BOOK OF GREATNESS by conceptual artist YVESKE was launched in Amsterdam, for a select group of collectors. Marcel Boekhoorn received the first copy in the artistic surroundings of the YVESKE stand. The art book with life stories captured in images about the greatest of our time. The release of the worldwide Limited Edition (now sold out in the Benelux) in December was the starting signal for the current internationalization of GREAT BOOK OF GREATNESS. Major collector Richard Branson recently received the art book on his own Necker Island. After browsing through it for minutes, Branson was moved by his own portrait and the idea behind the concept. His reaction: 'Very flattered. What a beautifull, beautifull book.' Both top entrepreneurs are described and portrayed in the book.

On December 12th during The Exclusive Preview, the third edition of GREAT BOOK OF GREATNESS was launched. After the Limited and Collectors Edition, GREAT BOOK OF GREATNESS is now also available worldwide to the general public. The art book – filled with 200 works of art by 191 influential people of our time – reflects Yves Gijrath's life experiences. They are the reflections he curated. His insatiable desire for creativity, daring and self-will have been the building blocks of this new journey. The book is the result of his permanent search for a world with opportunities for everyone.

Visitors can admire the art book at the YVESKE stand on the Holland Terrace. GREAT BOOK OF GREATNESS can be ordered via yveske.com.