Boozed brings a story to life

Bringing a story to life and giving visitors an experience they will not soon forget. This is the aim of the creative minds at event agency Boozed. MASTERS spoke with Creative Director Kim de Ridder.

Bringing a story to life and giving the visitor an experience that he or she will not soon forget. That is the aim of the creative minds at the event agency Boozed. MASTERS spoke to Creative Director Kim de Ridder.Text: Patrick Stoffer
Image: BoozedPhoto: Presstigieux

What is Boozed?

Kim: ''Boozed is the creative experience architect who brings a story with impact to life. Makes every brand, location or moment visible and tangible. At Boozed we have all the building blocks in-house, from advice, design, concept to implementation. All disciplines to translate an idea into an experience that matters.”

What can people come to Boozed for?

Kim: ''People can come to us for all types of experiences. We do not turn our backs on complex projects. And we don't turn our noses up at intimate productions. Every environment, both at home and abroad, is suitable for a precise translation of your message and where the wow effect is the sum of everything you observe. From a large-scale event, exhibition stand or brand activation to an intimate dinner setting or spot-on decor piece or interior. ''

What do you excel in?

Kim: ''We are creative drivers and we always go further to put your brand and your vision in the right spotlight. Because your concept really becomes our project. From the first sketches to the last details. At Boozed we combine professionalism and accessibility, we work with our heads and hands, make a message come to life to the maximum and deliver on what we promise." Photo: Floris Heuer

What distinguishes Boozed from other agencies or designers?

Kim: ''We think along with our customers, but we also certainly think against it when the story deserves a more powerful stage, a smarter solution or a more challenging look & feel that no one has dared to think of yet. We provide our clients with peace of mind throughout the entire process.”

Who is your target group?

Kim: "Anyone who is ready to put his or her brand, vision or important moment in the right spotlight through a great experience, which can even be a bit rebellious."

How did Quote's stand at MASTERS EXPO come about?

Kim: ''When Quote was linked to us by MASTERS EXPO, it was immediately a great match. Because Quote had something to celebrate; the 25th edition of the Quote 500! In addition, Quote was not shocked by the daring and idiosyncratic design. Because Quote and Boozed are both rebellious. It was wonderful to see how everyone had a big smile when they saw our joint stand. ''

What are the most unique, special events that Boozed has organized?

Kim: ''Every event, every place is unique, but our top 3 are:

1. Project Playground

How wonderful it can be when multiple parties work together in a special situation (lockdown 1e years) to create a unique experience. A journey through all the features that organizers, but also visitors, had to experience during that period; daring, fantasy, eagerness to learn and playfulness.

We won the Golden Giraffe for this event. The prize for the best business events in the Netherlands.

2. Crew area during Eurovision Song Contest

The Dutch organization not only ensured an unforgettable edition in front of the screens. The crew was also warmly welcomed behind the scenes in an attractive environment during the many weeks of construction and disassembly. Truly a home far away from home. If the international organization wants this edition as a new benchmark for the next one, then you know it's going well.

3. Red Bull Unlocked

The most recent is Red Bull Unlocked. The ultimate party with 12 iconic clubs under one roof. Boozed was allowed to take care of the decoration of this super cool event where the USPs of each venue were highlighted."

What type of event would you like to dress up?

Kim: "If there were an event in the Netherlands or surrounding countries, such as the 'Met Gala' in New York, we would really like to participate in that." Photo: RebekkaMell Photo: Floris Heuer Photo: kirr.creatives