What Amsterdam's largest diamond dealer would do as mayor

Benno Leeser, patriarch of family business GASSAN, leads Amsterdam's largest diamond trader as President and CEO. In the context of the celebration of the city's 750th anniversary: ​​what would he do if he were mayor for a day, what is his hidden gem in the city and who is his greatest Amsterdam hero?

What does Amsterdam mean to you in one word, and why?

Hometown. So born and raised.

Which place in Amsterdam has a special meaning for you?

Our head office, now called HOUSE of GASSAN, on Nieuwe Uilenburgerstraat.

If you were mayor of Amsterdam for a day, what would you tackle first?

The behavior of the cyclists.

Name one of your 'secret favorite places' in the city.

Butcher shop Zikking on the Marathonweg.

Which Amsterdammer is your greatest hero?

My wife.

What can visitors expect during MASTERS SUMMER EDITION?

Beautiful novelties from Choices by DL, a magnificent GASSAN 121 collection, beautiful items from Gigi by GASSAN, unique TROPHY by GASSAN jewelry, the GASSAN Vintage collection and of course GASSAN pre-owned. In addition, a large number of exclusive watch and jewelry brands.

About MASTERS SUMMER EDITION

MASTERS SUMMER EDITION, the summer sister of MASTERS EXPO, will transform the prestigious De L'Europe Amsterdam into a true fairytale hotel in June. Throughout the hotel and on the terrace on the Amstel, summer will be celebrated together for three days in the heart of our capital. A unique fusion of (international) guests, influential locals, CEOs, family business owners, VIP relations, visionaries and acquaintances, where 750 years of Amsterdam will be celebrated in style. More information can be found here here.