Bang & Olufsen Brussel launches Special Edition Ferrari Collection

Is it a Ferrari? Is it a Bang & Olufsen soundbar? No, from Hall 10 comes the sound of the new Special Edition Ferrari Collection from Bang & Olufsen. A unique collaboration that elevates design and technology. The unveiling took place during The Exclusive Preview.

Is it a Ferrari? Is it a Bang & Olufsen soundbar? No, from Hall 10 comes the sound of the new Special Edition Ferrari Collection from Bang & Olufsen. A unique collaboration that takes design and technology to a new level. The unveiling took place during The Exclusive Preview.

An ideal pit stop for lovers of groundbreaking design and technology… Father Jobs and his sons Jeroen and Peter brought something special to the MASTERS EXPO exhibition floor. Bang & Olufsen Brussee unveiled the Special Edition Ferrari Collection during The Exclusive Preview. 

Technology that looks and sounds like art

Bang & Olufsen and Ferrari have joined forces once again to present a second collaborative collection. This line combines Ferrari's iconic Grigio Corsa colour with Bang & Olufsen's aluminium finish. The result? Technology that looks and sounds like art.

“For our second collaborative collection, we wanted to pay homage to aluminium, a core material for both brands,” says Bang & Olufsen CEO Kristian Teär. “The result is sound and vision that blurs the line between Italian passion and Danish elegance.” At Factory 5 in Struer, Denmark, Ferrari’s unique metallic grey is created through a combination of anodisation and polishing, resulting in a sophisticated matte finish. For the first time, aluminium slats have been incorporated into the designs, inspired by the side grilles of Ferrari cars. 

“Ferrari’s unique metallic grey was created at Factory 5 in Struer, Denmark”

The collection includes the Beolab 50 speakers and the Beosound Theatre soundbar, both featuring striking red details reminiscent of Ferrari’s classic racing lines. The Beovision Theatre TV, with a 4K OLED screen and a refined aluminium design, is also part of the series. The play of light and shadow on the surfaces emphasises the sculptural forms of the products.

MASTERS EXPO – BACK TO GREATNESS

This special collection will be presented by Bang & Olufsen Brussee at MASTERS EXPO in hall 10 at stand number 1470. Come see, listen and discover how two iconic brands bring together the best of their worlds…

MASTERS EXPO – Europe's premium business fair – presents some 12 national and international parties from 16 to 350 December, merging into a vibrant symphony of entrepreneurship, where greatness central. At this unique trade fair you will get to know the latest innovations of special (family) companies from more than 20 different sectors. From mobility to design, from real estate to art, and from watchmaking to business services. RAI Amsterdam is the arena where the CAPITAL OF GREAT BUSINESS takes place. MASTERS EXPO is about the people behind the brands. This year's La Belle Epoque edition represents the desire for greatness and the beauties of times gone by. Want to be there? Order your tickets here.