Maison Amsterdam: 250 years of eccentric fashion history from the city where anything goes

250 years of free-thinking and freedom in Amsterdam. This is not something to walk past without looking. Open your eyes.

250 years of liberalism and freedom in Amsterdam. You can't let this pass unnoticed, literally. Feast your eyes on 250 years of fashion history in an Amsterdam context. The fashion exhibition will take place in the Nieuwe Kerk, in the heart of Amsterdam Maison Amsterdam will start from September 18. And don't be in a hurry, because you have until April 22, 2022 to delve into the fashion history of a city where everything is allowed and above all possible. Text: Patrick Stoffer
Image: De Nieuwe KerkThe performance translates fashion history using 150 objects from the fashion collection of Museum Amsterdam. Historical pieces are shown, as well as from well-known couturiers such as Dick Holthaus, Edgar Vos, Frank Govers, Frans Molenaar and Max Heymans to contemporary designers with international fame, such as Bas Kosters, Iris van Herpen, Jan Taminiau, Viktor & Rolf and many others. It tells a story of a city where anything is possible and the eccentric fashion city that Amsterdam became as a result. The different styles according to Dutch values: don't bow to commerce and just do what you like.

The exhibition is in collaboration with the Amsterdam Museum and pieces from other museums. Take 'a trip down memory lane' along the Zeedijk, Oostelijke Handelskade, Dam Square and Vondelpark to see different fashion styles. You delve into the past, from the extravagant styles of clubs RoXY and iT to the nightlife of the roaring twenties. But there are also pieces from more than 200 years old and there is room for the new generation, such as designers Amber Jae Slooten, Karim Adduchi, Ninamounah and Patta.

The name, Maison Amsterdam, is a nod to the French fashion houses, since Amsterdam is not that 'maison' at all. The Netherlands is praised for its clubs, streetwear and the idiosyncratic approach of designers such as Viktor & Rolf, Iris van Herpen, Ronald van der Kemp and Darwin Winklare. A performance that is absolutely recommended for fashion lovers, but also for non-fashion lovers.

The leading 'fashion house' Maison Amsterdam in the Nieuwe Kerk can be visited from September 18 to April 22, 2022. Book here your tickets now. Photo: De Nieuwe Kerk