MASTERS Member of the week: Viviane van den Bichelaer

Every week a unique MASTERS Member is highlighted who is a member of MASTERS League. Viviane van den Bichelaer is the founder and director of LoveBusiness. With a mission to bring people closer together in love, LoveBusiness has grown into an empire. High-quality and honest products for optimal sensuality. Text: Larissa Schaule Jullens
Image: Viviane van den Bichelaer

The key to pleasure

“My team and I are people with a passion for love. We produce innovative, playful, exciting and beautiful concepts. Products with integrity that bring people together, that make people happy and that make fun and enjoyment self-evident. LoveBusiness consists of three different brands. 210th is a hospitality brand. All over the world, 5-star and boutique hotels offer our gift boxes - filled with erotic accessories and exciting assignments - to their guests. Gentl Intimate Care is a shaving care line for the intimate zone. Body Gliss is one of the best lubricants in the world. This was initially developed for women who could no longer enjoy intimacy for medical reasons. Many women and their partners were so happy with this product that we decided to develop an erotic line in addition to a medical one: BodyGliss: The slippery secret of sensational sex.”

Something new

“We are working on the line 210th can be expanded with a sensual care line. And even better: we will market the gift boxes full of erotic accessories and exciting assignments under a different brand name. We want it to be available to retail consumers as well. 210th is still exclusive to the hotel world.”

Network

“For me, networking is not the biggest priority, but it remains important nonetheless. Awarding is and remains the greatest gain. Don't look for the easiest way and don't look for that contact that you think can bring you something immediately. Or something that you can use immediately. Open your network to people who do different things than you, which leads to creativity and new ideas.”

MASTERS League

“I have been a member of MASTERS League for two years now and the welcome felt like a warm bath. The first impression my husband and I got was great. We were surrounded by only nice people and warm contacts. I'm in love with water so the boat ride was great. I'm a bit shy myself, but making contact was easy. Especially because my work is something that people don't talk about easily. But that went very well. We have been to all the great MASTERS events and Thomas Acda's performance was fantastic.”