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This new fashion brand wants to make the difference

28 november 2024Door Patrick Stoffer4 min lezenLIFESTYLE & TECH

Tall women with style, take note. The world has a new fashion brand that finally understands what beautiful trousers look like for women between 1.75m and 2m. T FOR ALL founder Mical Joseph struggled with the problem of finding long, beautiful trousers of good quality and now offers the solution: 'I really want to make a difference with these trousers'.

Tall women with style, take note! The world has a new fashion brand that finally understands what beautiful trousers look like for women between 1.75m and 2m. T FOR ALL founder Mical Joseph struggled with the problem of finding long, beautiful trousers of good quality and now offers the solution: 'I really want to make a difference with these trousers'.

'I am 1.80m and I started T FOR ALL because of my own lack. When I shop myself, it is quite difficult to find trousers that are a bit longer, especially when you regularly wear heels. Tall collections already exist, but it is very difficult to find long, beautiful trousers of good quality and then I thought: I am going to change that', says T FOR ALL founder Mical Joseph who wants to offer a solution for many women based on her own frustration.

Long, stylish, quality, durable. CHECK!

T FOR ALL is the new fashion brand for tall women with style. The label offers trousers that literally and figuratively fit women between 1.75m and 2m. The brand combines a perfect fit with elegance and quality. The first collection is immediately comprehensive: from a modern wideleg made of polyester viscose to jeans in various washes and a bootcut made of vegan leather, made from tea leftovers. At T FOR ALL tall women will find trousers for every occasion. The trousers are made with a strong focus on quality and are made from predominantly sustainable materials, including vegan leather, made from tea leftovers.

The new entrepreneur has struggled with finding well-fitting trousers since she was a teenager and has since then dreamed of starting her own brand to make it easier for tall women: 'The idea of ​​starting a trouser line came to me when I was a teenager. Since then, the idea has never left me. This year I thought: 'now I'm going to do it!' A woman wearing (long) trousers, so to speak...

Started from the bottom and now we're… tall!

After months of intensive preparations, T FOR ALL saw the light of day on November 27: 'After conducting a survey, it turned out that it is indeed a problem for tall women to find nice trousers that also fit. I started with the designs and then asked a good friend of mine, who has been at home in this world for years, to help me with this. We waited for the samples and then flew to the manufacturer, where the trousers are produced. After a number of adjustments back and forth, production started. T FOR ALL has now been launched. It was a short, special process, in which various models have emerged: the bootcut, wide leg and straight leg. This is the basic collection, but I would like to add some over the top models to it.'

Partly due to years of experience at MASTERS EXPO and a large network of successful entrepreneurs, Joseph learned the tricks of the trade from the sidelines: 'I don't come from fashion, but I have managed to develop my business instincts well over the years. I have learned to chart my own course and not to be misled. In addition, I wanted to start with eighteen different models, but I was advised by a relationship to focus and I reduced the collection to a few models. At the moment I don't have a large team yet and I want to have gone through all the processes myself, so that I understand the lines within my company. I think it is very important to do everything yourself first, even if you know what you should or should not outsource'.

'I'm kind of a pitbull, for me there is no no'

The fashion brand is currently only available online, but the 1-meter-tall founder is already sharing her vision for the future: 'T FOR ALL was officially launched on November 80, but I want to be in 27 stores from next year. I'm thinking more about boutiques, but De Bijenkorf is always fun too. How will I succeed? I know how to get in somewhere and I don't just jump in the deep end, but really into the ravine. For me, there is no no. I'm a kind of pitbull. If someone says no, that's exactly what I want!'

The collection has names like Cali, Lousia, Iris, Billy and The Elif and is available in different models and colours: 'I am half-American and my inspiration comes from America, my surroundings and places that are dear to me. For example, the Louisa is named after the state of Louisiana, the Cali wide leg after California and the vegan leather trousers are called Iris, named after my mother. In addition to having my own store in the Netherlands and my trousers in various American stores, a store in America is also a real dream.'

The T FOR ALL collection is available online at www.tforallwomen.com.