Range Rover showcases the future of refined driving at MASTERS EXPO

Range Rover is once again turning heads with a bold look at the future of mobility. At MASTERS EXPO, the brand offers a glimpse into Modern Luxury, a vision where comfort, performance and design blend seamlessly. The Range Rover stand is anything but ordinary. Here, you step into a world of understated […]

Range Rover is once again turning heads with a bold vision for the future of mobility. At MASTERS EXPO, the brand offers a glimpse into the world of Modern Luxury; a vision where comfort, performance, and design seamlessly blend.

The Range Rover stand is anything but ordinary. Here, you enter a world of understated class, with the Range Rover SV as its radiant centerpiece. This model offers an unprecedented level of refinement for the most discerning customers worldwide. In 2025, the SV family will expand with the striking Range Rover SV Black, joining the existing SV Serenity and SV Intrepid. Each of these models represents a distinct character: from the understated, all-black design of the SV Black, to the powerful and expressive character of the SV Intrepid, and the elegant, serene presence of the SV Serenity.

Technology you feel

Range Rover innovates not only in form but also in experience. The latest models are equipped with Body and Soul Seats (BASS) and the revolutionary Sensory Floor technology. These technological firsts elevate the in-car audio and well-being experience to a whole new level. Occupants don't just hear the music; they feel it—right down to their toes. Literally. The system works with haptic pulsations in both the seats and the floor, synchronized with the Meridian Signature sound system.

The system's wellness programs range from "Calm" to "Invigorating" and contribute to stress reduction, relaxation, and improved concentration. The Sensory Floor, exclusive to SV models with a long wheelbase, invites you to take off your shoes and fully immerse yourself in an immersive, almost meditative driving experience.

Besides technological refinements, there's also news in the area of ​​sustainability. Range Rover will be the first car manufacturer to use the new Pirelli P Zero tires, made from over 70% biobased and recycled materials, starting in late 2025. Think rice husks, vegetable oils, and FSC-certified natural rubber – without compromising performance or safety.

The introduction of the Range Rover SV Black celebrates style in its most understated form. The exterior is finished entirely in Gloss Narvik Black, including the grille, lettering, logos, and even the 23-inch wheels. The interior, too, is carried through to perfection with satin black trim, Near-Aniline leather in Ebony, and subtle Moonlight Chrome detailing. The seats are upholstered in a single piece—a first for this industry—that creates a sleek, seamless finish.

Range Rover invites you to MASTERS EXPO to not only see this new generation of models, but to experience them for yourself. Visit our booth in Hall 12, Stand 30.