MASTERS EXPO in RAI Amsterdam

What is MASTERS EXPO?

Europe's premium business fair. Over 400 national and international participants from more than twenty sectors, from mobility and design to real estate, art and horlogerie, across more than 40.000 square metres. Alongside the stands there is a continuous programme of stages, live entertainment, art and gastronomy. MASTERS EXPO is about the people behind the brands.

When

10 to 14 December 2026

Where

RAI Amsterdam, Hollandcomplex, Europaplein 24, 1078 GZ Amsterdam

Tickets

Via mastersexpo.com/tickets. Sales open on Tuesday 1 September 2026 at 16.59.

Thursday 10 December · MASTERS Opening - The Birthday Party14:00 – 21:00

Friday 11 December · The Friday – Icons & Influencers12:00 – 21:00

Saturday 12 December · VIP Night14:00 – 22:00

Sunday 13 December · The Sunday – Family Day11:00 – 20:00

Monday 14 December · Business Monday12:00 – 18:00

By public transport

The RAI has its own train station: Amsterdam RAI, a stone's throw from the complex. With tram 4 you get off at Europaplein. Metro 52 runs directly from Amsterdam Centraal and Station Zuid to Europaplein, right at the door. Metro 50 and 51 stop at Amsterdam RAI station. Bus 62 (Europaplein) and bus 65 (Scheldeplein) also run from Station Amstel.

By car

RAI Amsterdam is located directly on the ring road, exit 9. From the A1, A2 and A4, the RAI is indicated on the ANWB signs. From the exit, follow the signs to the parking garages.

Parking

In the parking garages of RAI Amsterdam. The regular rate is € 5,50 per hour, with a maximum of € 35,- per day. You can buy a day pass in advance from RAI Amsterdam for € 29,-. Parking is not included in your ticket.

The entrance

You enter via the Elicium (at the RAI: Entrance D), the main entrance of the Hollandcomplex. This is also the place where a taxi or driver can drop you off and pick you up again afterwards.

What does MASTERS EXPO do about sustainability?

MASTERS EXPO reuses the stands it delivers itself. After the fair, they go into storage. The following year they are set up again on the floor. In addition, MASTERS looks together with RAI Amsterdam every edition at what can be improved.

01

After the fair, the stand is dismantled and stored.

02

The following year it is set up again, fitted out for whoever is exhibiting then.

03

The requirements of RAI Amsterdam also apply to exhibitors, stand builders and suppliers.

04

Every edition we go through them again with the RAI.