Paul Rem curates collection for Atelier Munro

Atelier Munro is the made-to-measure brand based in Amsterdam that ensures the modern, ambitious man looks his best. The brand recently joined forces with art historian and curator Paul Rem. He curated a collection inspired by the formative power of beauty.

Atelier Munro is the Amsterdam-based made-to-measure brand that ensures that the modern, ambitious man looks his best. The brand recently joined forces with art historian and curator Paul Rem. He specially curated a collection inspired by the formative power of beauty.

The mission of the Amsterdam Atelier Munro is to create garments for every man that allows him to express his personality and individual style. As part of this mission, the made-to-measure brand works with various ambassadors who put together a collection according to their own taste and vision. The curated collection is then photographed in locations characteristic of them. Atelier Munro has worked with several national and international names in recent seasons, including actor Nasrdin Dchar, conductor Gustavo Gimeno, journalist and writer Arno Kantelberg and Fomule E/1 driver Nyck de Vries. This time the brand joined forces with Paul Rem. 

Architectural journey 

The inspiration for the art historian and curator is the formative power of beauty. Paul says he finds this beauty in both the great cultural expressions such as art and architecture, but also in the apparent self-evidence of the everyday; if you just open yourself up to it. The result is six looks in the personal style that he has been expressing without compromise for decades. The looks were photographed at six locations at Dutch architectural highlights, which were also selected by the art historian.

The campaign became a two-day architectural journey through the Netherlands. During this trip, Paul shows the wide range of his appreciation for the beautiful art form, which he graduated in as part of his art history studies. The journey runs from the former sanatorium in Hilversum to buildings from the early Amsterdam School and Art Nouveau in Amsterdam and ultimately to the 18th-century architectural style of De Ovale Zaal and library of the Teylers Museum in Haarlem.

Curious about the entire collection? Visit the Atelier Munro website here.