Paris meets Amsterdam: new Messika boutique on PC Hooftstraat

PC Hooftstraat will soon welcome a new addition. GASSAN and French jewelry brand Messika are joining forces to open their first Messika boutique in the Netherlands.

The PC Hooftstraat will soon be enriched with a new addition. GASSAN and the French jewelry brand Messika are joining forces for the opening of their very first Messika boutique in the Netherlands.

GASSAN and the French jewelry brand Messika will open the very first Messika boutique in the Netherlands together in late 2026. The store will be located on PC Hooftstraat, becoming the fourth GASSAN location on this street. 

Sealed on the Champs-Élysées

The deal was sealed last week in Paris, where Debora Huisman Leeser and Valérie Messika signed the papers on the roof of the Messika office on the Champs-Élysées. 

The brand has been steadily rising in the jewelry world since 2005. It is known for modern diamond designs that are just a little different. Less classically rigid, a bit more playful. The famous Move collection, in which diamonds move subtly, is the best example of this. 

The fact that the brand is well-received is evident from the names sporting it. Beyoncé and Bella Hadid are regularly spotted wearing it, and Julianne Moore is currently part of the campaigns as well. Meanwhile, Messika continues to innovate, such as with the recently launched 'Modernist' collection. 

Closer to home, Messika is also a familiar name. The French jewelry house has been featured at MASTERS EXPO for years.

Don't want to wait until the opening? Take here Take a sneak peek at the collection via the website.