What's in the Oscars goodie bag

Last Sunday, the champagne-colored carpet was rolled out for the 95th edition of the Oscars. And while the winners of the golden statue are most likely enjoying themselves, MASTERS takes a closer look at the generous goodie bag. Value? A generous €117.000. Nice consolation prize, in case you missed…  

So if you as a Hollywood star don't go home with an award, you will at least be richly rewarded with the gift bag as a nominee. Although the value is still on the modest side compared to previous years. In 2020, the bag had a value of €210.000. The company Distinctive Assets put together the goodie bag for the A-listers. 

The biggest gift in the bag this year is a three-night stay at the remote and luxurious The Lifestyle hotel in Ottawa, Canada worth €37.000. Nominees who decide to visit the all-inclusive estate can enjoy a fully stocked refrigerator filled with culinary delights, a private cinema and the opportunity to drive both a 427 Shelby AC Cobra 1965 Roadster and a 2023 McLaren. The Founder of the company behind the goodie bag explains: ''The nominees can afford to go wherever they want. The point is not that this is free, but that we have found a unique place with the privacy necessary for a celebrity."

Organic dates and hair transplantation 

Other gifts in the bag with a hefty price tag include a three-night, eight-person stay at the Punta Imperatore lighthouse in Italy, an arm liposuction costing around €11.000 by Dr. Thomas Su and a private hair transplant consultation with leading surgeon Dr. Alan J. Bauman worth €6.500. But the goodie bag also contains smaller items, such as organic dates, massage oil and Oprah Winfrey's favorite hand soap. 

Brands are reportedly paying almost €4.000 for their goodies in the Oscar bag to be recorded.