MASTERS EXPO 2021 throwback

MASTERS EXPO 2021, capital of great business, took place entirely corona-safe at RAI Amsterdam from 18 to 22 November. Hundreds of exhibitors presented their best and most exclusive innovations. Business show Masters United, pop-up restaurant Restaurant M* and various launches and revelations were part of Europe's most exclusive business fair. Everything centred on entrepreneurship and connection. MASTERS looks back.

MASTERS EXPO 2021 – capital of great business – was completely corona-proof in RAI Amsterdam from 18 to 22 November. Hundreds of exhibitors presented their best and most exclusive innovations. Business show Masters United, pop-up star restaurant Restaurant M* and various scoops and revelations were part of Europe's most exclusive business fair. Everything with a deep focus on entrepreneurship and connection.
With adjusted opening hours in accordance with the latest measures taken by the cabinet and with VIP DAY instead of VIP NIGHT, it became an extra memorable edition. The RAI COVID-19 protocol for events ensured that MASTERS EXPO 2021 could take place in a safe and responsible manner.

MASTERS looks back.Text: Patrick Stoffer
Image: Goed Folk / Presstigieux / Max Blomaard

So happy to see you again

On Thursday at exactly 12.00 noon, the doors of RAI Amsterdam opened after exactly 711 days for MASTERS EXPO – The Forward Edition. CEO and Founder Yves Gijrath opened the business fair with a welcome speech on the stairs of the famous pop-up star restaurant Restaurant M*, under the watchful eye of all exhibitors. President of GASSAN Benno Leeser and the newest generation of Gijrath opened with a sound of the gong The Capital of Great Business, after which the halls were opened and an orchestra paraded across the exhibition floor to herald the start of MASTERS EXPO. History would be written in the days that followed. A record number of car and boat brands entered the show floor, a unique NFT project was launched and the program was packed with launches. Below is a small selection from a diverse range of brands and companies.

Family businesses that bring passion and craft together

Approximately three hundred and fifty exhibitors from almost twenty different industries participated in the twentieth edition of the business fair. From boat builders to sustainability luminaries, from the best watchmakers to large project developers. Mercedes-Benz, BMW, Merida, Porsche, Scotch Whiskey Investments, The Mayor, Voorma & Walch, Audi, Bentley, Lamborghini, Jaguar Land Rover, Lengers Yachts, American Express, Icoinic Capital, Hotel Okura Amsterdam, Waterdream, Stan Huygens Café, InteriorMX, Rolex, Taittinger Champagne, Co van der Horst, Quote, The Big Green Egg, Molteni, Technogym, Sacs, Cabau Lifestyle, Studio Mariska Jagt, Pianometropool, My Island Real Estate Dubai, TUI@home, BOTS and many more leading brands and companies received their best relations.

Podkas

The 'Podkas' was installed at MASTERS EXPO especially for the award-winning podcast The GYGS. A real greenhouse, where Yves Gijrath and business friend Erik de Vlieger recorded the podcast live on Friday.

Capital of Great Business

In this Capital of Great Business, a large number of selected exhibitors, entrepreneurs, investors, CEOs, leaders, politicians and visionaries met on the exhibition floor to do business, network and look ahead.

Masters United

New this year MASTERS EXPO: inspiration show Masters United, where top entrepreneurs, directors and young professionals came together on November 18 and 19, 2021. During two days, discussions were held with various prominent artists in RAI Amsterdam Joseph Klibansky, author Lale Gul and actor Winston Gerschtanowitz, led by Wilfred Genee, Humberto Tan and Jort Kelder.