ExperienceTravel takes over Silverjet Vakanties: "After many fantastic years in the beautiful travel world, I am happy to pass on the baton"

The news is official: ExperienceTravel has acquired Silverjet Vakanties. This means that two heavyweights in exclusive travel will now operate under one roof. With a combined turnover of over 60 million euros and a specialization in exclusive holidays and tailor-made trips, the acquisition promises one thing: even more options for the modern traveller.

The big word is out: ExperienceTravel has acquired Silverjet Vakanties. This means that two heavyweights in the world of exclusive travel will now rule the market under one roof. With a combined turnover of over 60 million euros and a specialization in exclusive holidays and tailor-made trips, the acquisition promises one thing in any case: even more choice stress for the modern explorer.

Harco van Uden and Elke Kuipers, owners of ExperienceTravel, are delighted with the development. “We have been looking at Silverjet Vakanties and the man who pulls the strings there with great admiration for years.” That man is Rob Bremer, who is also in his element with the takeover. “After many fantastic years in the beautiful travel world, I am happy to pass on the baton. After more than a quarter of a century, Silverjet Vakanties feels like my baby and I want it to end up in the right place. I have every confidence that it will end up in the right hands at ExperienceTravel.”

''If you can't beat them, join them''

The merger of the two companies brings both history and synergy. Both started their travel stories in 1998 and celebrated their 25th anniversary last year in the same weekend. A coincidence that now gets a new chapter.

Van Uden and Bremer have known each other for years and say they have great mutual respect. Van Uden: “In the field of long-distance travel, we are leading in the Netherlands with ExperienceTravel, but in the luxury holiday segment we have not yet been able to reach the level of Silverjet Vakanties. They really had and still have a considerable finger in the pie in that market. In that respect, there is an English proverb that describes this situation nicely: If you can't beat them, join them. Of course I say that with a wink, but we are very happy that we have been able to take over such a major player. Our collaboration can lead to a special synergy in several respects.”

MASTERS EXPO – LA BELLE ÉPOQUE 

At MASTERS EXPO, ExperienceTravel will be showcasing its entire range of travel options.

MASTERS EXPO – Europe’s premium business fair – will present some 12 national and international parties from 16 to 350 December, merging into a vibrant symphony of entrepreneurship, where greatness is central. At this unique fair, you will be introduced to the latest innovations of special (family) businesses from more than 20 different sectors, spread over an impressive surface area of ​​40.000 m². From mobility to design, from real estate to art, and from watchmaking to business services. RAI Amsterdam is the arena where the CAPITAL OF GREAT BUSINESS takes place. This year’s La Belle Epoque edition represents the desire for greatness and the beauties of times gone by. It offers a rich symbolism that fits seamlessly with MASTERS EXPO: determination, elegance, refinement, creativity and originality, and with an irresistible charm. Want to be there? Order your tickets here.