People

A work of art for the ears: Bang & Olufsen Brussel unveils Beosound Premiere

15 december 2025Door Fleur de Jong2 min lezenMASTERS EXPO NEWS

Bang & Olufsen is celebrating its 100th anniversary with a soundbar that looks so good you'll almost forget it also sounds fantastic. The masterpiece was unveiled by Bang & Olufsen Brussel at MASTERS EXPO. The Beosound Premiere is the latest model in Bang & Olufsen's centennial year, which marks 100 […]

Bang & Olufsen is celebrating its 100th anniversary with a soundbar that looks so good you'll almost forget it sounds fantastic too. This masterpiece was unveiled by Bang & Olufsen Brussee at the MASTERS EXPO.

The Beosound Premiere is the latest model in Bang & Olufsen's centennial year. Crafted from brushed aluminum, the soundbar is designed as a three-dimensional object, with the speakers visible rather than concealed. The details are also carefully considered: the speaker features exactly 1.925 perforated holes, a nod to the brand's founding year.

Sound with spatiality

Behind the design lies a technical setup of ten speakers, including a central driver that projects sound upwards. The use of Wide Stage Technology™ creates a wider soundstage than you'd normally expect from a soundbar. Dialogue sounds clear, and the bass is present without being overpowering.

For those who want to take things a step further, the soundbar can be expanded with other Bang & Olufsen speakers via Beolink Surround. A Dolby Atmos 7.1.4 decoder is also built in.

Special edition

In addition to the standard model, a limited Haute Edition has been released. This variant is limited to 25 units worldwide and features a milled pattern that runs across the entire case. Each unit is numbered and comes with a remote control in a wooden presentation box.

Visitors to the Bang & Olufsen Brussee booth at MASTERS EXPO were able to preview the new addition. Want to learn more or explore the possibilities? Check out the Bang & Olufsen Brussee website.