Double celebration at Avila Reizen: anniversary, book and Jimmy Nelson at MASTERS EXPO

Friday brought a double celebration at the Avila Reizen stand. The company marked its 15th anniversary, launched a new coffee table book, and announced a brand-new collaboration. The first copy went to none other than Jimmy Nelson. For over four decades, Jimmy Nelson has traveled the world, meeting communities deeply connected to […]

Friday was a double celebration at the Avila Reizen booth. The 15th anniversary was celebrated, a new coffee table book was launched, and a brand-new collaboration was announced. Who received the first copy? None other than Jimmy Nelson.

For over four decades, Jimmy Nelson has traveled the world, meeting communities deeply connected to nature and to each other. His journeys aren't about distance, but about depth. He enters places where authenticity, respect, and attention are paramount. Jimmy invites others to share this way of seeing. His gaze is an invitation: to look with your eyes, but to see with your heart. And precisely that now forms the basis for a special collaboration.

Avila Reizen has partnered with Jimmy Nelson to develop a series of exclusive curated journeys; carefully designed trips for a select group. This partnership officially launched on Friday, December 12th, during MASTERS EXPO.

The journeys are designed to stimulate the senses, experience the rhythms of the land, share stories with local communities, and experience moments of simplicity and grace. Don't expect a classic itinerary, but an experience where connection, wonder, and tranquility take center stage.

An experience that reaches further

Every journey, whether it leads to endless sand dunes or to remote fishing villages, is guided by Jimmy and his team.

A portion of the proceeds from these trips goes to the Jimmy Nelson Foundation, which helps communities keep their cultural heritage alive.

MASTERS EXPO

The first destinations will be presented at the Avila booth (Hall 10, Stand 770) during MASTERS EXPO. These trips are available in very limited quantities. Curious? On the Avila Reizen website a little bit of the veil is already being lifted.