These are the shows of Milan Fashion Week

All eyes in fashion are on Milan this week. New creative directors, major Italian fashion houses and a packed show schedule give plenty to look forward to. MASTERS runs through the shows and names that deserve attention at this Milan Fashion Week.

Prada set the tone on Tuesday. Miuccia Prada and Raf Simons built the entire collection around a single garment: the skirt. All 63 looks revolved around variations from mini to A-line, in leather and pleated fabrics. A notably focused choice for a house that is also in the midst of a much larger business movement: Prada Group. It completed the acquisition of Versace at the end of 2025, a deal valued at €1.25 billion.

On the opening evening, Galleria Vittorio Emanuele II became the setting for Vogue World: Milano, a major fashion show featuring names such as Jennifer Lopez, J Balvin, Hunter Schafer and Aryna Sabalenka. The show was about more than fashion, but also about Italian craftsmanship, technique and creativity. The previous four editions of Vogue World together raised more than 7 million dollars for local cultural and educational projects. The proceeds from the Milan edition go in part to the library of Quarto Oggiaro.

The most notable shows this week:

Marni – Thursday 24 September, 14.00

Meryll Rogge presents her second collection for Marni in Milan. The show provides a clearer picture of the new direction she envisions for the fashion house.

Gucci – Friday 25 September, 14.00

Demna presents his second ready-to-wear collection for Gucci. Following his much-discussed first runway, it will again become clear how he is putting his own mark on the Italian fashion house.

Moschino – Friday 25 September, 17.00

Possibly the most interesting debut of the week. Sunnei founders Simone Rizzo and Loris Messina present their first collection as joint creative directors of Moschino. According to Vogue, this is the only true debut of new creative directors during this edition.

Ferragamo and Dolce & Gabbana – Saturday 26 September

Maximilian Davis presents the new Ferragamo collection at 11.30, followed by Dolce & Gabbana at 12.30. Later that evening, at 20.00, Louise Trotter shows her third collection for Bottega Veneta.

Giorgio Armani – Sunday 27 September, 11.00

The fashion house closes the most important part of the week under the direction of Silvana Armani, Giorgio Armani's niece and responsible for the women's collections. With this, a new chapter visibly begins for one of Milan's most influential fashion houses.

€219.5 million in one fashion week

Milan Fashion Week is about more than fashion, but also about considerable sums of money. According to the business organization in Milan, visitors are expected to spend a combined €219.5 million in the city during this edition. A large portion goes to shops, roughly €100.8 million. Hotels and restaurants account for another €85.4 million, while nearly €33 million is spent on transport. In total, some 141,000 visitors are expected, spending an average of €1,555 per person. It is also notable that the number of international visitors is expected to be 22 percent higher than last year.