Taste
Chopard launches new Ice Cube collection
GASSAN opens its doors for an evening of style, refinement and culinary delights. On the occasion of the new Chopard Ice Cube collection, you can enjoy an exclusive walking dinner in the Amsterdam VanOost Restaurant.
The Ice Cube collection is a contemporary gem that brings the minimalist Bauhaus style to life in a fresh way. Launched in 1999 by Chopard’s co-president Caroline Scheufele, the line stands out with its clean lines and signature cube motifs. Behind the seemingly simple shapes lies a complex process of craftsmanship and technology. The precision work on the sleek metal shapes, accurate to the hundredth of a millimeter, ensures an unparalleled shine.
In addition to beauty, sustainability is also an important theme. Since 2017, Chopard has worked exclusively with ethical gold, a choice that proves that luxury and responsibility go hand in hand. The Ice Cube collection has become a symbol of this sustainable course and has struck a chord with lovers of refined, conscious luxury.
This season, the collection takes center stage in the “Sculpted by Light” campaign, with supermodel Bella Hadid as the face of the light show. Photographer Charlotte Wales captures Ice Cube’s geometric perfection and brilliance against an atmospheric urban backdrop.
Exclusive invitation
Want to catch a first glimpse of the collection? Mark Tuesday 1 October in your agenda, because GASSAN is organising a Walking Dinner in VanOost Restaurant at Pillows Grand Boutique Hotel in Amsterdam to celebrate the launch. Great news; there are still a few places available. Click here to be there.



