BMW i7 as inspiration for artwork

BMW i and Superblue present an impressive work by artist Rafael Lozano-Hemmer, which focuses on a human-centered approach to technological innovation. The artist managed to create a feeling that is very similar to the new BMW i7. Text: Fleur de Jong
Image: BMW GroupThe installation Press Topology invites visitors to poetically enjoy a human-centered approach to technological innovations. The Mexican-Canadian artist Rafael Lozano Hemmer, Superblue and BMW i say they share the vision to create forward-looking experiences that look towards a sustainable future, where art and technology can create human experiences for retreat, joy and social connection. A key principle for BMW i is to create a new understanding of luxury in an era that will be shaped by innovations in sustainability and digitalization. 

Central to this reinterpretation is the BMW i7; the source of inspiration for the collaboration of the artwork. The fully electric sedan clearly shows how an exclusive driving experience and the ultimate feeling of well-being on board can be combined with sustainability and digitalization. For example, the interior of the car is illuminated depending on the mood of its own. of the driver: relaxed, expressive or sporty.

Light bulbs respond to heartbeat

The installation consists of 6.000 light bulbs hanging at different heights; an intimate landscape that invites visitors to come and traverse. Each light bulb turns on in response to the rhythm of a previous visitor's pulse. Custom made pulse sensors record a visitor's heart rate; when a participant interacts with the installation, their pulse is added. 

All heartbeats together form an impressive choir of light and sound. By translating inner strength into an outer form, Lozano-Hemmer makes the invisible of the heartbeat tangible. The visionary application of biometrics in this new context shows the creative potential of collaborations between art and science.Also read: 'BMW changes car color at the touch of a button'