Frequently asked questions

From Thursday 10 to Monday 14 December 2026. Each day has its own times. Thursday 10 December, The Birthday Party: 14.00 to 21.00. Friday 11 December, The Friday (Icons & Influencers): 12.00 to 21.00. Saturday 12 December, VIP Night: 14.00 to 22.00. Sunday 13 December, The Sunday (Family Day): 11.00 to 20.00. Monday 14 December, Business Monday: 12.00 to 18.00.

At RAI Amsterdam, Hollandcomplex. The address is Europaplein 24, 1078 GZ Amsterdam.

You enter through Elicium, the main entrance of the Hollandcomplex. This is also the place where a taxi or driver can drop you off and pick you up again afterwards.

Europe's premium business fair. Over 400 national and international participants from more than twenty sectors, from mobility and design to real estate, art and horlogerie, across more than 40.000 square metres. Alongside the stands there is a continuous programme of stages, live entertainment, art and gastronomy. MASTERS EXPO is about the people behind the brands.

MASTERS EXPO 2026 celebrates 25 years of encounters. A quarter century in which entrepreneurs, makers and visionaries found each other, and in which an idea grew into the most exceptional business fair in Europe. This year is entirely devoted to that Legacy: the people behind the brands, the stories that remained, and the next step that begins here.

The floor plan of MASTERS EXPO will be published at the end of November.

At mastersexpo.com/exhibitors and in the MASTERS EXPO app. Participants will be added up until the fair.

Ticket sales for MASTERS EXPO 2026 open on Tuesday 1 September 2026 at 16.59, via the ticket page on this site.

You can use a MASTERS DAY ticket on Friday, Sunday or Monday, as you prefer. You do not need to change anything for this. Tickets for The Birthday Party and the VIP Night are valid only for that day and cannot be converted.

No. Given the limited availability, we do not accept ticket returns.

No. Each ticket is personal. Resale is not permitted; in case of violation, the organisation imposes a fine of € 1.000,- per violation, without judicial intervention.

Yes. You can upgrade your ticket to a star-level experience at The Yveske Kitchen. Please contact tickets@mastershq.nl for this.

Children up to and including five years of age have free admission. For children up to and including fifteen years of age, there are children's tickets for € 25,-. These are only available at the box office.

MASTERS EXPO is for all ages. Visitors under the age of fifteen are admitted accompanied by someone aged eighteen or older. A minimum age of eighteen applies to the VIP Night; security may ask for identification.

In that case, your ticket is automatically valid for MASTERS EXPO 2027.

The RAI has its own train station: Amsterdam RAI, a stone's throw from the complex. With tram 4 you get off at Europaplein. Metro 52 runs directly from Amsterdam Centraal and Station Zuid to Europaplein, right at the door. Metro 50 and 51 stop at Amsterdam RAI station. Bus 62 (Europaplein) and bus 65 (Scheldeplein) also run from Station Amstel.

RAI Amsterdam is located directly on the ring road, exit 9. From the A1, A2 and A4, the RAI is indicated on the ANWB signs. From the exit, follow the signs to the parking garages.

In the parking garages of RAI Amsterdam. The regular rate is € 5,50 per hour, with a maximum of € 35,- per day. You can buy a day pass in advance from RAI Amsterdam for € 29,-. Parking is not included in your ticket.

Yes. There are several charging points in the parking garages of the RAI.

There is a limited number of VIP parking spaces in front of the entrance of RAI Amsterdam. You can request these via tickets@mastershq.nl; allocation is based on availability.

At the Elicium. During the event, taxis are ready there. A personal driver parks in the parking garage of the RAI; there is no parking space directly at the door.

At the cloakroom, right behind the entrance.

Yes. When leaving, ask for an invisible stamp; this allows you to re-enter on the same day.

By debit card or credit card.

Yes. Spread across the fair floor are more than ten culinary hotspots, ranging from an oyster and champagne bar to French haute cuisine and a vegetarian kitchen. Bringing your own food and drink is not permitted.

We encourage it. Share your visit with #MASTERSEXPO. Personal photo equipment is allowed for private use; professional equipment is not. If you wish to make recordings for commercial use, please register in advance with the organisation.

Yes, outside near the entrance of MASTERS EXPO. Smoking directly in front of the entrance is not permitted.

Ja.

Yes, in RAI Amsterdam. Please report to the information desk at the entrance. In case of emergency, speak to a member of staff.

At the information desk, or online via ilost.co/org/rai-amsterdam.

The opening, on Thursday from 14.00 to 21.00. At 14.00 the doors open and you are the first to witness all official launches, premieres and presentations. Your walk begins with THE JOURNEY, a journey through the history of MASTERS EXPO.

The most coveted day of the year, on Saturday from 14.00 to 22.00. All halls are darkened, so you step into another world. Gentlemen in black tie, ladies in evening gowns. Music, live entertainment and small events at the exhibitors everywhere, where the major brands welcome their best relations.

More than 400 stands, for five days, across 40,000 square metres. Spread across the halls are stages with music, artists and performances, different every day and every hour. In addition, there are podcast recordings, live art, tastings and charity.