MASTERS Member of the week: Viviane van den Bichelaer

Each week a unique MASTERS Member is highlighted who is a member of MASTERS League. Viviane van den Bichelaer is founder and director of LoveBusiness. With a mission to bring people closer together in love, LoveBusiness has grown into an empire. High quality and honest products for optimal sensuality.Text: Larissa Schaule Jullens
Image: Viviane van den Bichelaer

The key to pleasure

"My team and I are people with a passion for love. We produce innovative, playful, exciting and beautiful concepts. Integral products that make people come together, that make people happy and that make fun and enjoyment a matter of course. LoveBusiness consists of three different brands. 210th is a hospitality brand. All over the world, 5-star and boutique hotels offer our gift boxes - filled with erotic accessories and exciting assignments - to their guests. Gentl Intimate Care is a shaving care line for the intimate area. BodyGliss is among the best lubricants in the world. It was initially developed for women who could no longer enjoy intimacy for medical reasons. Many women and their partners became so happy with this product that we decided to develop an erotic line in addition to a medical one: BodyGliss: The slippery secret of sensational sex."

Something new

"We are in the process of expanding the 210th line with a sensual care line. Even better, we are going to market the gift boxes full of erotic accessories and exciting commissions under a different brand name. We want it to be available to retail consumers as well. 210th is now exclusive to the hotel world."

Networking

"For me, networking is not the biggest priority, but it is still important nonetheless. Giving is and remains the biggest win anyway. Don't look for the easiest way and don't look for that contact that you think can bring you something immediately. Or that you can immediately sell something to. Open your network to people who do different things than you do, that leads to creativity and new ideas."

MASTERS League

"I have been a member of MASTERS League for two years now and the reception felt like a warm bath. The first impression my husband and I got was super. We were surrounded by only nice people and warm contacts. I am in love with water so the boat ride was great. I myself am a little shy, but making contact was easy. Especially since my work is something people don't talk about easily. But that just went really well. We went to all the wonderful MASTERS events and Thomas Acda's performance was great."