VIJZ's Creative Director: 'being able to design shoes for Jordan's VP was magical'

From 7 to 11 December, more than 350 special (family businesses) will participate in MASTERS EXPO – The Magical Edition in the Amsterdam RAI. VIJZ's Creative Director Sam van IJzendoorn VIJZ is already warming up for the business fair in his customized sneakers. MASTERS subjected the creative to a number of magical entrepreneurial questions in the new Magical Masters section.

VIJZ specializes in making custom-made sneakers, using the best materials imported from Italy. During MASTERS EXPO they present the latest sneakers and visitors can put together a tailor-made design... MASTERS subjected Creative Director Sam van IJzendoorn to a number of magical entrepreneurial questions.

When did the magic of entrepreneurship begin for you?

'From an early age I was curious about making money. When I was in high school, I discovered that I could really make money with my creativity by 'customizing' other people's bags in graffiti style with his or her name.'

What is your motto?

'My goal is not to 'just' make a pair of shoes. I always strive to create a wearable piece of art.'

What is the most magical moment of your career?

'That magical moment for me is that I was able to make shoes for the Vice President within Jordan as a farewell gift.'

If you could make a magic potion, what entrepreneurial talents would it contain?

'In my opinion, these are passion (in whatever form), believing in dreams, willingness to take risks, giving more than taking and, above all, wanting to work very hard for what you have in mind.'

Which novelty will you bring to MASTERS EXPO?

'We bring our own design department, with which we can put together a unique handmade pair of sneakers together with the customer. The choice is unprecedentedly large and of the highest quality, together with our enthusiastic team we bring an extra piece of creativity to MASTERS EXPO.'

What are the trends in sneakers in the coming year?

'I'm never really concerned with trends, I try to make things that I like and I often get that inspiration from nature, cultures, history (of fashion) and especially trying things that are different than usual.'


MASTERS EXPO is the only premium business fair in Europe, where more than 40.000 visitors experience the most special offers in the field of modern luxury and future-proof business. From 7 to 11 December, more than 350 national and international parties – trend-setting and unifying leaders – will participate in MASTERS EXPO in the RAI in Amsterdam. Ticket sales start soon, so keep an eye on MASTERSEXPO.COM. Would you like to meet the exhibitors? look at it exhibitor overview.