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With an impressive space of no less than 900 square meters, GASSAN introduced during MASTERS VERNISSAGE at Hotel Okura Amsterdam for the first time one of its newest prides: the brand TROPHY BY GASSAN. GASSAN's new high-end brand creates exclusive jewelry of the highest quality, which is designed entirely according to the customer's own taste and where the sky is the limit. Designed and created by the customer and GASSAN's experts. By legends, for legends.Text: Fleur de Jong
Image: GASSAN | Video: Celeste Filius

Detailed perfection

Legends have one thing in common: the eagerness to win. Passion, ambition and commitment bring talents to their goal of being the best. Whether this is in (top) sports, the music industry or in other areas; the journey to success should be celebrated. TROPHY BY GASSAN translates the passion to be the best into iconic jewelry. These jewels are a translation of that journey to success.

Personal trophy

From refined to striking and from modest to outspoken. The vision, boundless creativity and inspiration of the customer in combination with GASSAN's expertise create an original and personal jewel. A performance full of passion and perfection and with an eye for detail. From custom engraving to set-in diamonds and from fine details to distinctive designs: everything is possible at TROPHY BY GASSAN. A vision becomes reality with one goal in mind one of a kind jewel, like one personal trophy


Dustin Huisman is the brains behind TROPHY BY GASSAN. MASTERS takes a look at the stand of the new brand during MASTERS VERNISSAGE.

GASSAN heritage

GASSAN Diamonds was founded 75 years ago by Samuel Gassan, the grandfather of current CEO Benno Leeser. In those three quarters of a century, GASSAN has proven itself as an expert in the field of the highest quality diamonds and the most beautiful jewelry and luxury watches. Nowhere in the Netherlands will you find so many exclusive designs, top brands, craftsmanship and expertise in one place.

Service beyond expectations

TROPHY BY GASSAN stands for the highest quality standards and best service. A customized jewel comes in black jewelry box containing an exclusive loupe (including engraving with the customer's name) and black jewelery gloves with the customer's name in gold letters. 

Follow TROPHY BY GASSAN on Instagram: @trophybygassan