Halftime Shows with a Spicy Price Tag

De zwangere Rihanna wist zondagnacht een sensationele halftime show neer te zetten tijdens de american football grande finale: de Super Bowl Halftime Show. Benieuwd hoeveel artiesten betaald krijgen voor hun optreden in de befaamde 30 minuten rust? Nou, helemaal niks. De productiekosten van de optredens worden echter dan wel weer gefinancierd door de NFL, dus business class vliegen hoeft niet op eigen kosten. Hoogste tijd om de Super Bowl optredens met de meeste productiekosten eens op een rij te zetten.

Dr. Dre 

The 2022 performance brought together some of the biggest names in rap and hip-hop. For example, Mary J Blige, Eminem, Dr. Dre, Kendrick Lamar, 50 Cent and Snoop Dogg entered the Super Bowl stage together. An estimated production cost for the show was € 18.7 million. Dr. Dre made of this amount € 6.5 million of his own money put in. A total of 117 million people watched the legends live.

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The Weeknd

The 2021 American Football finals were headlined by an appearance by The Weeknd. Despite corona measures, the artist seized his chance to give a memorable performance. Although this required a financial investment on his part. The 33-year-old singer spent a whopping € 5 million of his own assets on the show. According to sources, the total cost of the production comes to about € 15.9 million. Among other things, the millions are said to be in the many effects during the show. For example, The Weeknd performed in front of a Las Vegas backdrop, in an illuminated mirror maze and his closing number included Blinding Lights almost the entire field was filled with background dancers in the same attire.

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Jennifer Lopez & Shakira  

Initially, Jennifer Lopez was not keen on the idea of sharing the Half Time Show of the 2020 Super Bowl with Shakira. The women had a total of 12 minutes to sing, which they decided to divide into six minutes each. On stage, the stars were joined by Bad Bunny, J Balvin and Emme Muñiz, Lopez's then 11-year-old daughter. To create a stage, NFL put down about €12 million. Fun fact: Shakira had a birthday on the day of the performance. You can think of worse ways to celebrate your birthday.... 

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Lady Gaga

In 2017, in true Gaga style, the singer made an unforgettable impression with her arrival on stage. In a safety harness, she jumped down from the roof of NRG Stadium in Houston. This prank most likely drove up production costs a bit as well, these coming to about € 9 million. This is nothing when you consider that the advertising revenue around the entire game was a small € 450 million.

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Prince 

Prince's 2007 performance is considered by many to be the best Halftime Show of all time. The artist did mash-ups of Bob Dylan's "All Along the Watchtower," Queen's "We Will Rock You" and Foo Fighters' "Best of You" with his own songs. He closed the performance with Purple Rain including an epic guitar solo, in - yes - the (purple) rain. All this together cost NFL about €11 million. 

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