Shine bright like a diamond

There is always so much choice when choosing a new diamond. To make it a bit easier, GASSAN has three 'shop the looks' composed. The looks are all about GASSAN's own brands: GASSAN 121, GASSAN Jewels and Amsterdam XXX collection.

Online editor: Natasha Hendriks


GASSAN diamond cutters have been working for generations to perfect the brilliant cut. This has been achieved with the GASSAN 121 diamond. The GASSAN 121 consists of 121 facets: a cut that produces an unparalleled and perfectly brilliant diamond. It looks beautiful in an earring or ring setting or necklace of your choice.

GASSAN 121 bracelet

GASSAN 121 necklace

GASSAN 121 ring

Beautiful, high quality

GASSAN Jewels are different types of jewelry and are of high quality. The GASSAN Jewels necklace has a 16,91 carat diamond and the GASSAN 121 earrings are made of 18 carat white gold with a 3.12 carat diamond.

GASSAN Jewels necklace

GASSAN 121 earrings

From Amsterdam soil

2020 is the year in which GASSAN celebrates two unique anniversaries. 75 years ago, Samuel Gassan laid the foundation for the current GASSAN Diamonds in Amsterdam. And 15 years ago is the year that diamond buyer Steve Bierman was able to show his diamond design, a round cut with 121 facets, for the first time.

Both events are of great value to the success and fame of GASSAN and this merges into the exclusive 'Amsterdam' jewelry collection. The collection is inspired by the city where GASSAN was founded in 1945: Amsterdam. The three crosses of Amsterdam are incorporated into these beautiful white gold jewelry.

Amsterdam XXX ring 5644074

Amsterdam XXX ring 5644076

Amsterdam XXX ring 15.07928.001

Christmas Shopping

Are you still looking for a special gift for a friend, family member or loved one? GASSAN Diamonds' personal sales assistants are available 7 days a week. Make here make an appointment and receive the ultimate one-on-one experience, entirely in accordance with the guidelines of the RIVM, where all attention is paid to your personal wishes. This way you can be sure that you will get the perfect gift for you or your loved one.