His vibrant personality, enthusiasm for craftsmanship and urge to experiment, it is all reflected in the collections of the now knighted fashion designer Sepehr Maghsoudi. With no less than three pop-up fashion shows, the fashion designer is bringing Persian glamour to MASTERS EXPO today. Each show features one top piece from previous collections where innovation is paramount and an ode is paid to old couturiers.Text: Fleur de Jong
Image: RvHfoto
Fashion is in Sepehr's blood. His aunt and uncles also worked in the fashion industry and his father had his own clothing line. After AMFI, he decided to start his own line in 2008. He was told from the industry that he would be better off working for someone than working for himself; it would be too difficult. In 2010, Holland was introduced to the fashion designer through his participation in Project Catwalk. Now, 11 years later, Sepehr has more than 20 collections to his name and sells worldwide.
Sepehr's all-time greatest passion is that he gets to create and create an entire design from nothing: ''It's not just a collection, it's a sense of passion and love of craftsmanship that I share.''
Today at MASTERS EXPO, Sepehr has selected pieces that combine innovation with luxury. For example, residues are reused and one piece contains elements of 21 carat gold.
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