MASTERS STORIES

Secret restaurants and hidden bars: you'll want to visit these

On Friday 20 June, during MASTERS SUMMER EDITION, The Most Beautiful Day of Amsterdam will be celebrated. To get you in the mood, MASTERS will highlight a number of hidden gems that our capital has to offer: from secret bars to hidden restaurants, tucked-away gardens and mysterious rooftops. And don't tell anyone...

Paindemic | Kinkerstraat 122

This sandwich shop that Guillaume de Beer came up with during the lockdown has grown from a pop-up to a permanent fixture on Kinkerstraat. The atmosphere and menu are nothing short of 'extraordinaire'. Don't expect a simple ball of old cheese here, but culinary delights based on it pain de mie, a soft-crusted French white bread, chosen by Guillaume with his French roots. 

However, the business consists of two floors. Downstairs feels like you've entered a Tokyo subway station, while upstairs offers a warmer, more intimate atmosphere. Via a somewhat hidden staircase you reach an art-deco bar with a boudoir-like ambiance. You can settle down here and take your time pain de mie while enjoying spinning vinyl records and a nice drink of course… 

 

View this post on Instagram

 

A post shared by PAINDEMIE (@paindemie_amsterdam)

The Gilded Unicorn | Ringdijk

A true city secret. This national monument city farm from 1702 is hidden between modern buildings and offers an oasis of peace. In the large courtyard - complete with wooden tables, lanterns and lush greenery - you can enjoy a glass of wine, lunch or dinner as if you were in the countryside. But then just in Amsterdam-Oost.

The Style Garden at Huize Frankendael | Middenweg

Another hidden gem in Park Frankendael. De Stijltuin is a classic courtyard garden at restaurant Huize Frankendael: think boxwood hedges, rustic statues and an atmosphere as if you are stepping into a romantic novel. This is where you want to walk, daydream, toast or just disappear from the hustle and bustle of the city.

By 74 | Reguliersdwarsstraat

Hidden behind an inconspicuous door on Reguliersdwarsstraat, you will find Door 74. This speakeasy bar exudes the atmosphere of the roaring twenties and serves world-class cocktails. To enter this hidden hotspot, you must make a reservation by calling or sending a text message to the mobile number. Once you find the unmarked door and ring the bell with the secret entry code, you enter an intimate sanctuary far from the tourist crowds and neon lights. Visits? Make sure you book in advance, because the popularity of this place unfortunately remains no secret. 

 

View this post on Instagram

 

A post shared by Door 74 (@door_74)

Hiding in Plain Sight | Rapenburg

Imagine a brown café, combined with an exclusive living room from the 20s, and you have HPS. This chic cocktail bar, just a short walk from Central Station, is the ideal place to start or end your evening. The aptly named cocktails, such as the Coco Chanel and the Brooklyn, the live music, and the stylishly dressed staff provide a complete experience. To enter this hidden gem, look for the discreet entrance at Rapenburg 18. Good luck, because: 'Hiding in plain sight...

 

View this post on Instagram

 

A post shared by Adam Mabe (@adam_mabe)

Shigure | Andreas Bonn Street

Shigure is all about it omakase, Japanese for 'I leave it up to you'. So all you have to do here is relax at the bar and enjoy the culinary delights that are prepared for you. This small but attractive location – hidden in the Sushi Fanatics restaurant – offers an extensive selection of sushi and other Japanese specialties that will certainly surprise your taste buds… 

 

View this post on Instagram

 

A post shared by Shigure (@shigure.ams)

 

The finest watch and jewelry collection of the summer lands in Brabant
During MASTERS SUMMER EXPO, GASSAN presents an impressive collection at The Royal Duke. Visitors are introduced to a selection of the world's most coveted brands, complemented by the in-house collections with which the Amsterdam family business has distinguished itself for decades. What exactly is GASSAN bringing to the Brabant landscape?
These are the 10 Women To Watch of 2026
Equal opportunities for female entrepreneurs? Still not a given. And so, for the fifth time, Debora Huisman-Leeser of Choices by DL and Sophie van der Giessen of ABN AMRO MeesPierson joined forces for 10 Women to Watch. The result: ten entrepreneurs who, each in their own way, build, move, and inspire. These are the women of 2026.

Generate more

The finest watch and jewelry collection of the summer lands in Brabant
During MASTERS SUMMER EXPO, GASSAN presents an impressive collection at The Royal Duke. Visitors are introduced to a selection of the world's most coveted brands, complemented by the in-house collections with which the Amsterdam family business has distinguished itself for decades. What exactly is GASSAN bringing to the Brabant landscape?
These are the 10 Women To Watch of 2026
Equal opportunities for female entrepreneurs? Still not a given. And so, for the fifth time, Debora Huisman-Leeser of Choices by DL and Sophie van der Giessen of ABN AMRO MeesPierson joined forces for 10 Women to Watch. The result: ten entrepreneurs who, each in their own way, build, move, and inspire. These are the women of 2026.
Countdown to MASTERS SUMMER EXPO: What to expect
MASTERS SUMMER EXPO takes place from Thursday, June 11 to Sunday, June 14, 2026, at The Duke in Nistelrode, amidst the Brabant countryside. The location will be transformed into an exclusive summer paradise. Here, a unique gathering of prominent (international) guests, influential locals, CEOs, family business owners, VIP associates, and visionaries will take place. The weather forecast is good, the partners are ready, and together we celebrate the start of summer at one of the most beautiful locations in the Netherlands. Here is what you can expect.
These are the art trends according to Van Loon Galleries
“Above all, we hope to evoke something: a feeling, wonder, or emotion.” According to Joris van Loon of Van Loon Galleries, that is precisely why an artwork lingers. MASTERS speaks to him about trends in the art world, the growing attention to the story behind a work, and what visitors can discover at the gallery during the MASTERS SUMMER EXPO.
A night here? According to The World's 50 Best, these are the best hotels in the world.
Looking for inspiration for your next trip? According to The World's 50 Best Hotels, these are the five hotels worldwide where you wake up feeling the most regal. From Hong Kong to Bangkok and from Singapore to Lake Como: these addresses prove that a hotel is sometimes at least as memorable as the destination itself.
24H Chefs brings gastronomy and nightlife together
Michelin-starred chefs, DJs, and a view of Amsterdam that never gets old. This coming weekend, the 23rd floor of Hotel Okura Amsterdam transforms into the setting for one of the most extraordinary culinary events of the year.