Merida shows Scultura 10k racing bike

If you visit the Merida Benelux stand, the bicycles will most likely look familiar to you; these can be seen during the Tour de France and the Giro d'Italia, among others. The brand has been a global leader in racing bicycles and mountain bikes for 50 years. At the business fair, Merida Benelux will be showing its high-end range, including a scoop…
Chantalle Laurent

With the focus of MASTERS EXPO on craftsmanship, quality, innovation, enjoyment and entrepreneurship, Merida Benelux cannot be missed at the business fair. The brand has been a leader in the field of racing bicycles and mountain bikes for 50 years. At the fair, the brand will take a moment to reflect on this milestone: what has changed over the years and which innovations were central to the development of the simple 'bicycle' into a contemporary racing machine?

For example, the professional cyclists of Team Bahrain Victorious will compete individually against the clock in the World Tour with the Merida Time Warp Team. This bicycle is normally not even on display at the Merida Experience Center in Apeldoorn, but now it is exclusively at MASTERS EXPO.

Scoop

But in addition to the golden anniversary, there is also a golden scoop: for the first time in the Benelux, the brand is showing the Merida Scultura 10k racing bike in its stand. Before its official launch, this bike even achieved several victories in the World Tour. In their own words, Merida's R&D team has worked hard to create the most comfortable yet pure racing bike in history. Would you like to come and admire this? Then buy your tickets for MASTERS EXPO here.