Merida shows Scultura 10k road bike

If you visit the Merida Benelux booth, the bikes will most likely look familiar to you; they can be seen at the Tour de France and the Giro d'Italia, among other events. For 50 years, the brand has been a global leader in road and mountain bikes. At the business fair, Merida Benelux will showcase its high-end range, including a first...

With MASTERS EXPO's focus on craftsmanship, quality, innovation, enjoyment and entrepreneurship, Merida Benelux really can't be missing from the business fair. For 50 years, the brand has been a leader in road bikes and mountain bikes. At the fair, the brand will take a moment to reflect on this milestone: what has changed over the years and what innovations were central to the development of the simple "bicycle" into today's racing machine?

For example, the professional cyclists of Team Bahrain Victorious in the World Tour will compete individually against the clock with the Merida Time Warp Team. This bike is normally not even on display at the Merida Experience Center in Apeldoorn, but now exclusively at MASTERS EXPO.

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But besides the golden jubilee, there is also a golden first: for the first time in the Benelux, the brand is showing the Merida Scultura 10k road bike in the booth. Before its official launch, this bike even achieved several victories in the World Tour. In its own words, Merida's R&D team has worked hard to create the most comfortable, yet pure racing bike, in history. Would you like to come and admire it? Buy your tickets for MASTERS EXPO here.