The firsts at MASTERS EXPO

Many firsts took place on the exhibition floor of MASTERS EXPO this year. For example, designs of cars, boats, e-mopeds and even flying cars saw the light of day for the first time at this location, companies set foot on Dutch soil for the first time at this location and visitors witnessed launches of new companies.

Foldables van Samsung

Samsung Electronics Benelux introduced the world to their first Foldable smartphones at their impressive stand, because folding is not only intended for origami and letters. A new way of using a smartphone, which only brings advantages. The electronics company's first foldable model was presented at MASTERS EXPO: you can clap here.

First flying car

After years of hard work behind the scenes at PAL-V, the time had come; at MASTERS EXPO, the world's first flying car was presented. By combining driving with flying in a vehicle, the Dutch company's Liberty offers the possibility to be on London Bond Street within three hours from P.C. Hoofdstraat.

Launch of first brand Lengers Yachts

In 1970 the family business Lengers Yachts was founded by Hans Lengers. Now, more than 50 years later, son Bas Lengers is at the helm of the company. With the support of his twin brother, sister and wife, the yacht exporter has been successfully working as a dealer of luxury motor yachts from brands such as Prestige, Sacs and Sanlorenzo for years. But since MASTERS EXPO, the raging waters have gained a gem: the Stratos brand. The very first own brand of Lengers Yachts. At MASTERS EXPO, you could get acquainted with the very first model.

Kwebbelkop launches new company

Jordi van den Bussche, aka YouTuber Kwebbelkop, has no less than seven billion views and fifteen million subscribers on the popular media platform. At MASTERS EXPO, the internet entrepreneur launched his brand new company: JVDB Studios. Goal of the company? Creating viral content for people and businesses that is distributed all over the world.

New Range Rover Sport

At Land Rover, the future is all about Modern Luxury. With the exclusive stand at MASTERS EXPO, the various Range Rover models could be introduced in a fitting way. This was also the case with the New Range Rover Sport, which was on display for the first time to the general public in the Netherlands.

First foot on Dutch soil

Hongqi is part of the Chinese company FAW Group and is one of China's oldest and most prominent car brands, which was founded in 1958. This brand new SUV is already well-known on Chinese and Norwegian roads, but will soon also enrich the Dutch street scene. It is not surprising that the model resembles a Rolls-Royce. The E-HS9 was designed by car designer Giles Taylor, former Rolls-Royce design boss. The Chinese car brand is setting foot in the Netherlands with the all-electric Hongqi E-HS9, which was exclusively on display at MASTERS EXPO.

Unveiling of new e-moped

Eysing joins forces with a big, international name in the automotive industry. Pininfarina, designer of the famous Ferrari Testarossa and other iconic models, has created the design of a new Eysing e-moped. The unveiling of this scoop took place during The Exclusive Preview Day.

Formula 1 Showcar

Audi's very latest and most innovative models were on display at MASTERS EXPO 2022. But also the F1 show car. The brand will enter Formula 1 in 2026.

Great Book of Scars: a special initiative

A special initiative was launched at MASTERS EXPO: GREAT BOOK OF SCARS. A unique collaboration between media entrepreneur Yves Gijrath and contemporary neo-purist painter and sculptor Steve Tepas.

Sam's Garage: Launching a New Business

As the son of a successful entrepreneur, Prince Bernhard of Orange, Samuel van Vollenhoven is bound to follow the entrepreneurial path. At MASTERS EXPO, Samuel launched his new company Sam's Garage. A high-end customisation company of modern Jeep Wrangler's.

Tesla showed latest model

At the fair, visitors were able to get acquainted with Tesla's latest model for the first time: Model X.

ZEROCLASSICS launched first model

ZEROCLASSICS is the brainchild of Porsche restorer Roy van Lier and electrical engineer René Zandijk. Together, the two pursue a mission, which is to future-proof the classic car. Modern technology with a retro twist. At MASTERS EXPO, the gentlemen proudly presented their very first model: the ZERO P1.

LEKKER Boats presented Damsko

Cast off and step aboard the 'Damsko'. A brand new sloop that was launched by LEKKER Boats at MASTERS EXPO.

Scoop: Rico Verhoeven's fitness line

At MASTERS EXPO, kickboxing icon and entrepreneur Rico Verhoeven launched his first supplement line at fitness brand High End Nutrition, with which Verhoeven has been joining forces for some time: Ricoded.

FIRST. Real estate – Switzerland

FIRST. Real estate – Switzerland invited to the business fair presented its premiere: Porte du Soleil Résidences in Morgins. A luxury boutique project with its own restaurant, ski bar, wellness with swimming pool, a real mountain bike wash and a location that you will be amazed by, namely directly on the slopes.

Mulder Shipyard presented Mulder ThirtySix

At MASTERS EXPO, the boat builder presented the Mulder ThirtySix, along with the luxury charter options.

Corendon goes premium

At MASTERS EXPO, Corendon launched new labels, such as the Premium Platinum label which includes a selection of the best five-star hotels with an excellent level of service and high customer ratings.

BMW showed XM and i7

At BMW, new technologies and models follow each other in rapid succession. At MASTERS EXPO, the brand presented two of its latest models: the BMW XM and i7...

Ayce Sorbets Presented Latest Ice Cream Flavor

During MASTERS EXPO, the newest ice cream flavor, Yuzu, was presented to the general public.

Presentation of a flying boat

Edorado set sail for RAI Amsterdam and presented its premiere: the Edorado 8S Launch Edition, the brand's first all-electric powerboat. And unique: it can also fly.

DEUS Vayanne was introduced

DEUS presented its DEUS Vayanne to the general public for the first time at MASTERS EXPO; a high-profile new electric hypercar.