Fashion house PAUW preferred partner of MASTERS EXPO

It's just a little while away: MASTERS EXPO descends on RAI Amsterdam from November 18 to 22. The capital of great business calls for great looks, and so MASTERS lays out the latest trends and best inspirations for you. The leading fashion house Pauw is preferred partner of MASTERS EXPO. With their curated luxury they know as no other how to set the right tone and help you translate the dress code: Tenue de Ville for all fair days and on the famous VIP-night Black Tie with a touch of roaring twenties. Let's learn from the best. Text: Patrick Stoffer
Image: PAUW

MASTERS EXPO 2021 lookbook men by PAUW

Black Tie for men - it's not just all black

Peacock Men: 'Black tie, or wearing a tuxedo, nowadays does not just mean a black tuxedo: nowadays we prefer the midnight blue variety. Wearing the midnight blue tuxedo dates back to the roaring twenties, because people wanted to stand out from the serving staff. The tuxedo has a cropped lapel or shawl collar and is worn with a bow tie, self-tied of course. How can a man distinguish himself? By wearing a tuxedo that fits perfectly. That actually makes all the difference. Furthermore, we see velour jackets in dark colors. Also the double breasted jackets make their (r)entrance. For a shirt, bright white with a blind frame is the best choice, where the buttons are covered or show in the form of black studs. Under your tuxedo today, wear black patent shoes or a variation of velour slip-on shoes with or without initials on the mirror of the shoe. And if you want to observe the rules of etiquette, leave your watch at home.'

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Black Tie for women - cause you're the star

Peacock: "If it says Black Tie on the invitation, the ladies will be dressed in long. Preferably to the ground. In our collection we see mostly black, bordeaux, anthracite or deep blue. You make your outfit full of character, really your own look, by using special accessories. Think: a refined clutch, a beautiful brooch or a striking bracelet. But a woman is only really well dressed when she is herself. So do velvet wide-legged pants with a silk blouse fit your feelings better? Wear it. With verve. And finally, an outfit that combines different materials (silk with leather or tulle, for example) creates a modern feel with an unpredictable twist.'

Shop the look at PAUW AMSTERDAM.

Black Tie with a touch of roaring twenties

A touch, meaning a subtle accent, is the extra festive note on MASTERS EXPO's VIP Night this year. Pauw: "For the ladies, you can think of a nice hairband with matching bracelet. The men have the choice of, for example, a pocket watch (unlike a wristwatch, a touch of roaring twenties is so nice) Need inspiration? Then watch the movie The Great Gatsby this weekend .

Tenue de Ville for men - man at his best

Peacock Men: "Freely translated: the daily uniform worn on an official occasion. One then wears a suit combined with a shirt and tie. But nowadays, especially in the Netherlands, it's all a bit freer. Nowadays you can also combine neat pants with a shirt and a jacket. Our stylists advise to form a whole and think in the same color tones when combining. The rule of thumb is: the more formal the event, the darker the outfit. At Tenue de Ville, we recommend a neat low shoe with lace or buckle. Or a loafer in suede or leather.'

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Tenue de Ville for women - a woman's choice

Madeleine Pauw on Pauw's iconic designs: 'For me, an icon is simultaneously modern and timeless in design. Pieces you want to live in day in, day out and created with the idea of making a woman appear even more beautiful and stronger. Ultimately, it only becomes truly iconic when worn.' Pauw: 'Tenue de Ville for women no longer consists only of a gown or suit. Fortunately. A neat dress or wide skirt with a chic top or blouse is an excellent option. Subtle accessories make the whole outfit your own.'

View from collection of PAUW.

Do's and don'ts - pay attention

Pauw Men: "Most importantly: stick to the dress code. Invest in your clothes, choose the right materials and, above all, make sure your fit is right. Take your time for fitting and tailoring. And match your outfit to your partner. Black Tie is originally a dress code where the woman dresses distinctly and the man accompanies her stylishly, but subtly. Your Black Tie outfit should be a festive expression of your personality. The more outspoken you are dressed in everyday life, the more you can stand out at Black Tie and vice versa.'

Business suit - suit up

Pauw Men: 'Purchasing a suit is something you do consciously. Important: get advice on your measurements or even better: buy a tailor-made suit. It is also important that you choose the right colors, so be well informed and explore the options to find out what suits you. You can recognize a quality suit by its natural materials. Choose wool, silk or cotton. A combination of these is also possible, as long as the finish is good. And last but not least: be prepared to invest. Sustainable thinking is also done in your closet.'

Shop the collection of business suits.

MASTERS EXPO 2021 lookbook woman by PAUW