Outdoor added to interior Flexform Flagship Store Amsterdam

After world cities including New York, Hong Kong, London, Sydney, Shanghai and Tokyo, Amsterdam has had its own Flexform Monobrand Store since 2017. The "design hub" was developed in collaboration with Co van der Horst. With over 550 square meters, the store is the largest Flexform presentation in Europe.Online Editor: Mical Joseph
Image: Flexform Amsterdam

Indoor collection

This season, Italian design brand Flexform is once again introducing a range of exciting new designs. The new collection is characterized by great comfort and provides a welcoming and protective living environment. In particular, the new seating systems are the star performers in the collection. The whole can be seen as an ecosystem of elements, including sofas, armchairs, coffee tables, ottomans, tables and chairs.

Iconic Groundpiece: 20 years

The Groundpiece sofa, designed by famed Italian designer Antonio Citterio, is celebrating its 20th anniversary this year. Although our lifestyles have changed greatly in recent decades, this sofa has remained an icon in some of the best-appointed homes and hotels around the world. The Groundpiece brings a new dimension to the way a sofa can be used. By investing in new functions, this design fulfills a larger role and serves more than just as a seat. In contemporary interiors, the sofa is the social center of a family and home, as a place to read, relax or even take a nap.

Outdoor collection

Flexform is cleverly capitalizing on the growing trend in which the line between indoor and outdoor is blurring. The Italian design brand's new outdoor collection is indistinguishable from its interior collections in terms of looks, comfort and quality. The range of new products designed to furnish outdoor spaces such as verandas, patios and gardens offers a seamless flow of styles between indoor and outdoor environments. Particularly with developments in luxury yacht building, much has been invested in recent years in creating fabric collections that are not only very stylish, but also weather-resistant: water-repellent, dirt-resistant and mildew-resistant. That that makes it possible to furnish Outdoor as if it were Indoor, where outdoor furniture can do what it was designed to do all season without dragging.

Personal advice

Interior designer Remco Vereijken at Flexform Amsterdam: "Our team can assist with design drawings, purchase guidance, suggestions for furniture and materials, and coordination of delivery and installation. We are all set to advise you on how to make your garden and terrace a beautiful and comfortable addition to the interior."