REACH AN AUDIENCE
THAT MAKES CHOICES
Advertising on MASTERSEXPO.com, MASTERS NEWS, MASTERS EXPO APP and social media offers the opportunity to reach an exclusive audience looking for innovation and luxury. With premium advertorials, gesponsored social posts and a dedicated newsletter position a brand among top brands from the highest segment, perfect for targeted exposure and direct and powerful visibility in a highdignified environment.
Online advertising is possible through:
- Dedicated newsletter (MASTERS NEWS take-over)
- Premium advertorials
- Sponsored social posts
OPTION 1 ONLINE ADVERTORIAL
OPTION 1 ONLINE ADVERTORIAL
What does an online advertorial entail?
Online advertorial with a commercial or editorial focus, of maximum 300 words and at least three high resolution images. The editors of M will advise which topics are best connect with the target group and determine a date in consultation.
Media package
Advertiser receives the following exposure:
- Advertorial on MASTERSEXPO.com, maximum 300 words and minimum three high-res images, written by the MASTERS editorial team in their tone of voice based on advertiser input
- Reposting in digital newsletter MASTERS NEWS (leading position + 20%)
- Posting in MASTERS EXPO APP
- Instagram post @MASTERSEXPO
OPTION 2 PREMIUM ADVERTISING
What does premium advertising entail?
4x online advertorial with a commercial or editorial focus (including one in-depth interview), of maximum 300 words and minimum three high resolution images, for repeated exposure with proven results. The editorial staff of MASTERS will advise and propose creative concepts that best suit the target group and generate maximum exposure.
Media package
Advertiser receives the following exposure:
- 4x advertorial on MASTERSEXPO.com, maximum 300 words and minimum three high-res images, written by the MASTERS editorial team in their tone of voice based on advertiser input
- Including one in-depth interview
- Creative concept development by MASTERS editorial team
- Reposting in digital newsletter MASTERS NEWS (leading position + 20%)
- Posting in the MASTERS EXPO APP, with a push message for direct attention of app users
- Reposting advertorials Instagram @MASTERSEXPO
OPTION 3 DEDICATED NEWSLETTER
What does dedicated newsletter entail?
An exclusive dedicated newsletter (MASTERS NEWS take-over) offers the unique moequality to present a company to the unique and usually hard to reach target group. MASTERS NEWS will be sent to over 50.000 subscribers and will be fully delivered on a date of your choice* the sign of your company. The editors of M will come up with and propose creative concepts to promote your company in the best possible way of the target group. Final concepts in consultation with advertiser.
Media package
Advertiser receives the following exposure:
- Complete takeover of MASTERS NEWS mailing on a date of your choice in consultation with the MASTERS editorial team (*Thursdays excepted)
- 7x online advertorial with a commercial or editorial focus on MASTERSEXPO.com, written by the editorial staff of MASTERS in their tone of voice, of maximum 300 words and at least three high-res images
- Including one in-depth interview
- Creative editorial support and concept development by editorial staff MASTERS
- Reposting advertorials in MASTERS EXPO APP
DE TARGET AUDIENCE
The wealthiest households in the Netherlands. Highly educated professionals and entrepreneurs with a higher professional or WO background. Have a strong interest in business, sustainability, architecture, art, jewelry & watches, food, fashion, travel, cars, sports, design and interior. Are active and ambitious, with a successful career or own business and focus on high-quality experiences and products that complement their lifestyle.
FACTS ONLINE
MASTERSEXPO.com
MASTERSEXPO.com is the portal to all news about MASTERS EXPO and the premium world surrounding it.
110.000+ unique visitors per month
61% male / 39% female
30 years
MASTERS NEWS
The weekly digital newsletter MASTERS NEWS reaches over 50.000 subscribers. The communication and style are recognizable, effective and communicatively strong. The newsletter offers current and newsworthy subjects that form a perfect synergy with image and photography.
50.000+ subscribers
38 – 47% open rate
MASTERS EXPO APP
The MASTERS EXPO app offers various options for direct visibility and impact at an exclusive public that is actively looking for high-quality productsand services.
15.000+ active users
Advertising via the Instagram channel of MASTERS EXPO provides access to a exclusive community of luxury lovers. Sponsored posts and exclusive collaborations give a brand direct visibility among a target group with a keen eye for quality and exclusivity.