The start of a new year is the perfect time for many Dutch people to reset, break through ingrained patterns and try new things. Good and especially healthy resolutions are flying around your ears these days. MASTERS discusses the three trends of a healthy beginning. Text: Leonie Pamboer

Dry january

Dry january – not drinking alcohol in January – is gaining popularity every year. After the many, many glasses of wine and champagne in the festive month of December, many people feel the need to live healthier and feel better. Dry january provides positive effects such as weight loss, a better sleep cycle, more focus and a fit feeling. In addition, one month without alcohol is enough to lower blood pressure, blood sugar and cholesterol. It is not always experienced as easy, but it is certainly worth it. Tip: treat yourself to a glass of your most favorite and exclusive wine as a reward when the fasting month is over.


The month of January, eating completely vegan may sound new, but it has been around for seven years. The concept of one month of plant-based eating was devised by the British organization of the same name and half a million people have participated since 2014. Even fast food meat giants McDonalds and Burger King are convinced and will be launching a fully plant-based burger this year. A number of benefits are linked to vegan eating, such as losing weight, lower blood sugar levels, less risk of type 2 diabetes and it is good for the skin and heart. In addition, it is good for the environment – ​​fewer livestock, less CO2 emissions. Need help getting started? Google your best friend with an endless source of vegan recipes and grocery tips.

Plastic-free January

Plastic-free January – buying no or as few products packaged in plastic as possible in January – is starting to gain ground. It is clear that plastic does not break down and pollutes the environment. The ban on free plastic bags and the ban on single-use plastic items such as straws, plates and cutlery from July 2021 reflects this increase. But what can you do? In the supermarket, opt for bulk packaging because they are less likely to have to be bought again and the fruit and vegetables can be placed in the cart without a plastic bag, or you can take your own bags with you. Glass bottles and jars are a good alternative to plastic containers and also look very stylish in the kitchen. The first delivery supermarket where everything is packaged in glass jars is already a fact in the Netherlands.