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New kid: Tom Brokking

They have a lot of courage, are young and have great ambitions. In the section new kids on the block MASTERS will talk to entrepreneurs who decided at a young age to start their own business. This week 34-year-old Tom Brokking gives us a glimpse of his new hospitality and lifestyle app JUMPTHE-Q. Text: Fleur de JongYoung entrepreneur Tom Brokking had a company for many years where he arranged all kinds of different matters for customers in the higher segment. From making reservations at luxury restaurants to shopping at Louis Vuitton after hours, the 34-year-old entrepreneur arranged it all. What started as a joke over a good glass of wine in the south of France ended up in a successful business. But then corona came into play and at the same time the realization came that the younger generation in particular has a need for speed. Nowadays it is time according to Tom a scarce resource. The entrepreneur saw a new gap in the market and decided to integrate his regulatory skills into his new app JUMPTHE-Q to digitize.

What is your personal USP?

''I don't think I am very distinctive from other entrepreneurs, I am actually a very normal entrepreneur. I take risks and see opportunities in the market. But in my industry I dare to think differently than others. For example, I do not work with low rates or margins. I charge a normal rate for my service, but I ensure that I work as efficiently as possible. This way I don't have to pass on another margin to my customer, but I ensure that I earn this back myself.” 

What can the older generation of entrepreneurs learn from you?

''Of course I'm not the youngest anymore. But what I do notice is that time passes faster than we would actually like. Developments are moving so fast these days, if you're not careful, other people will overtake you. The older generation often thinks: 'good is good'. Good is also good, but in my opinion it can always be better. You shouldn't go to sleep and keep looking around."

Who is your mentor or source of inspiration in the field of entrepreneurship?

''I don't have one particular source of inspiration. Over the past five years I have encountered many entrepreneurs in different industries. I actually learned something from all these people. Some tell me how it should be done, but others tell me how I would rather not proceed. All these entrepreneurs have shaped me into the entrepreneur I am today.”

What is your motto or quote?

'Jump the queue' 😉 

What is the biggest entrepreneurial risk you have taken so far?

''The biggest risk I have taken is the app that I will be launching soon. Together with a team we have been working on this for 1,5 years now and you invest in something that you don't yet know whether it will work. You are now in very uncertain times and you are building something that does not actually exist yet. An architect is going to build a house and he knows exactly what requirements it must meet; it needs windows, doors and so on. But this is not the case with a new app. There is no such thing as yet JUMPTHE-Q, so how are you going to build that and how do you ensure that it is completely different from the rest?”

Where will you be in 3 years?

“It is difficult to look 3 years ahead, just look at the corona situation we are in now. In a week the world could look completely different. In any case, I hope that the app has developed well and has many users. I also hope that there are steps to roll out the app in Europe or the Benelux.”Do you know or are you a successful, young entrepreneur who also deserves a place in the spotlight? Please email Fleur de Jong ( here for new kid Lucas Bes from the company Luucsmo.