M gives in the section THE ONLY WAY IS UP a stage for kickass startups that bring an insane and innovative idea into the world. Entering this week Neurolytics the stage, who sell online scans for application procedures to companies that want to keep strangers out. Text: Patrick Stoffer
Image: NeurolyticsIt takes a lot of time, money and energy: hiring a new employee. And nothing is more annoying than having it thrown out again after a year, because it has been completely ignored. What if there were a technology that pre-selected suitable candidates during an application procedure? Well.. it exists! The startup Neurolytics has developed a technology in which short online scans provide insight into the cultural fit, commitment to the organization, motivation and stress resistance of the candidates. MASTERS spoke to founder Felix Hermsen.

Started from the bottom and now we're…

''We are in 2018 started and are now at the beginning of further (international) growth and the roll-out of our product. For the first year and a half, Neurolytics worked on scientific research and market exploration. We have now been live for a year. We work intensively with large corporates and focus on growing the customer base."

Best tip you've had?

''That what got you where you are today does not always ensure where you want to be tomorrow. Both teamwise and individually. A good team that is motivated and focused to achieve goals together is the most important. It is nice and important to have people in and around the core team who are critical, challenge you strategically and think along with you."

Why is Neurolytics so successful?

''Because we really solve a pain. The pain of hiring the wrong person who does not fit into your team or organization and therefore leaves early. It takes a lot of time, energy and money. Colleagues notice it, it takes a lot of time in recruitment, training, and a lot of money if someone leaves within a year. A lot of attention is paid to general skills and competencies, but we focus specifically on the match with your team and organization."

Why didn't I think of that?

"SpaceX and Musk, the vision behind them intrigues me and breaking through such a conservative market with scientific innovation is impressive."

What would you do with 1 million?

“We would invest this million in developing the technology and further expanding the team for faster growth.”

Where do you see yourself in 5 years?

"In five years' time, Neurolytics will be active worldwide and we will help more than 400 companies with the selection procedure in a data-driven and fair manner, so that every applicant has a fair and equal chance."


THE ONLY WAY IS UP is a brand new section of MASTERS, where successful startups* are put to the test about success, inspiration and the future. Every week a new startup takes the stage, so be inspired! Also curious about how startups Felyx, somnox en BridgeFund what to do to achieve their success? Then read this too.

Your startup also in the spotlight? Email Please contact Patrick Stoffer ( for the options.

*Startup: a company up to five years old that aims for rapid growth with an innovative idea: young, ambitious and innovative.