MASTERS is giving a stage to kickass startups that are ramming an insane and innovative idea into the world in its column THE ONLY WAY IS UP. This week, Neurolytics takes the stage, selling online scans for job applications to companies looking to keep out foreign ducks.

Text: Patrick Stoffer
Image: Neurolytics

It takes a lot of time, money and energy: hiring a new employee. And there is nothing more annoying than finding out that after a year, the new employee is completely out of the picture. What if there was a technology that preselected suitable candidates during a job application process? Well... it exists! The startup Neurolytics has developed a technology in which short online scans provide insight into the cultural fit, commitment to the organization, motivation and stress tolerance of candidates. MASTERS spoke with founder Felix Hermsen.

Started from the bottom and now we're...

''We started in 2018 and are now at the beginning of further (international) growth and rolling out our product. For the first year and a half, Neurolytics worked on scientific research and market exploration. By now we have been live for a year. We work intensively with large corporates and focus on the growth of the customer base.''

Best tip you've had?

That what got you where you are today, doesn't always get you where you want to be tomorrow. Both teamwise and individually. A good team that is motivated and focused to achieve goals together is most important. It is nice and important to have people in and around the core team who are critical, challenge you strategically and think along.''

Why is Neurolytics so successful?

Because we really solve a pain. The pain of hiring the wrong person who doesn't fit into your team or organization and then leaving prematurely. It costs a lot of time, energy and money. Colleagues notice it, it takes a lot of time in recruitment, getting people settled in, and a lot of money if someone leaves within a year. People often look at general skills and competencies, but we focus specifically on the match with your team and organization.


Why didn't I think of that?

''SpaceX and Musk, the vision behind it intrigues me and breaking through such a conservative market with scientific innovation is impressive.''

What would you do with a million dollars?

''We would invest this million in developing the technology and to further expand the team for faster growth.''

Where do you see yourselves in 5 years?

''In five years, Neurolytics will be global, helping more than 400 companies with the selection process in a data-driven and fair way, so that every applicant has a fair and equal chance.''


THE ONLY WAY IS UP is a brand new feature from MASTERS, where successful startups* are questioned about their success, inspiration and future. Every week a new startup will take the stage, so be inspired! Curious how startups Felyx, Somnox and BridgeFund managed to achieve their success? Then read these as well.

Your startup in the spotlights? Mail Then for the possibilities contact Patrick Stoffer (

*Startup: a company no more than five years old that is focused on rapid growth with an innovative idea: young, ambitious and innovative.

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