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Merida wins prestigious award

They are sometimes called the Oscars of the bike industry: the Design & Innovation Awards. Merida managed to win the prestigious award with its ONE-SIXTY enduro mountain bike. Bravo!
Merida

For 50 years MERIDA has been a global leader in road and mountain bikes. In recent years, the brand has already won the award with, among others, the ONE-TWENTY, eONE-SIXTY, REACTO, SILEX, eSILEX and SCULTURA TEAM. So now the innovative ONE-SIXTY may also join the list. 

The Design & Innovation Awards are presented annually by an expert jury after extensively testing the latest products in the bicycle industry. This jury consists of 30 experienced journalists, test riders and other experts from the world of cycling. All entries are then thoroughly tested in real-life conditions for two weeks and then discussed in detail.  

''With the new ONE-SIXTY, Merida takes a bold step''

Before its launch, the ONE-SIXTY underwent the most extensive design and testing process in Merida's 51-year history. So the award is also a nice culmination of hard work. 

Also read: 'Merida's untamed revolution' 

Thoughtful 

The judges commented on the innovative bike as follows: ''With the new ONE-SIXTY, Merida takes a bold step: an enduro bike where one chooses the size based on personal preference in terms of riding characteristics, rather than a size based on one's physique. This is made possible by a simple but innovative solution in geometry. An extremely short seat tube combined with the Merida Team TR dropper seatpost. This dropper has an impressive 230mm of travel and therefore allows you to switch between 30mm and 230mm seat height. As a result, it is not your inseam that determines the size of the bike, but your riding style. In addition to this progressive frame concept, the Merida ONE-SIXTY is equipped with numerous valuable and well thought-out features that make this bike a truly versatile and robust enduro bike. For example, hidden under the saddle is a mini-tool and at the bottom of the frame is the Essential Tool Wrap in a storage compartment.''

In the Benelux, this progressive frame concept is available in the Merida ONE-FORTY.

Admiring all the models? Check out Merida's website here.