Merida: high-quality sports bike

Merida Benelux has been the specialist in stylish, sporty bikes for over twenty years. From a light road bike to a mountain bike: quality, lifetime warranty and innovation are at the top. The Merida Reacto even won the Design & Innovation Award this year and set a new standard among Aero bikes.Text: Larissa Schaule Jullens
Image: Merida Benelux

Since 1972

'The intention to make only beautiful and high-quality products that allow everyone to reach their destination in the most pleasant way possible'. That is what the three syllables of Me-ri-da stand for. Since 1972, Merida has been carrying out its mission with the intention of producing only quality and beautiful bicycles. Merida makes sporty bikes for every type of cyclist: from commuter to downhill mountain biker and from professional cyclist to recreational city cyclist.

Stylish

Founder and pioneer Ike Tseng changed the face of the bicycle industry AND he established Taiwan as a world leader in bicycle technology. Merida Benelux continues to carry out the mission behind the Merida product name, delivering 1.5 million top quality Merida bikes every year. For this reason, Merida even provides a lifetime warranty on the frames of the bikes. Whether you use a sporty electric bike, the lightest road bike, a mountain bike or hybrid model: you will always arrive on location in style.

New generation of bicycles

Meanwhile, Merida's research & design institute is based in Magdeburg, Germany, near Stuttgart, where a team of specialists from different fields work together to develop the new generation of bikes. These include seasoned enduro mountain bike racers and former pro cyclists, as well as avid off-road adventurers and loyal commuters. The development of the road bikes, the Merida Reacto and Scultura, naturally involves close collaboration with the riders and staff members of the UCI World Team Bahrain Victorious. This professional cycling team offers Merida the opportunity to constantly develop and innovate in terms of equipment; for example, tests are carried out every year in a wind tunnel to optimize the aerodynamics of the Merida bikes, and sprinters and climbers provide feedback on the riding characteristics and comfort of the bikes.

Victory

The result is impressive: the Merida Reacto won the 2021 Design & Innovation Award and set a new standard among "aero bikes" in terms of weight and comfort. Meanwhile, the first professional victory in 2021 on a Merida is a fact: Phil Bauhaus sprinted to victory on his Merida Reacto in the final stage of the Tour de la Provence. In the same multi-day race, Wout Poels sent his Merida Scultura to fourth place in the general classification.