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Merida Benelux: streben, high-end technology and victory

European champion, 22 world tour stages won, 3 national titles and winner of Paris-Roubaix... The big similarity between these titles? They were all won on the bikes of MASTERS EXPO exhibitor Merida Benelux by the Bahrain-Victorious team. Such performances demand not only everything from the riders but also from the equipment. At this high level no concessions can or should be made when it comes to the bikes.Online Editor: Mical Joseph
Image: Merida Benelux

What a picture

The same cream of the crop will be on display at MASTERS EXPO. The 2022-Scultura Team will be shown to the public here for the first time. It will feature the latest high-end Shimano Dura-Ace 2×12 speed drive train. The components sit on the newly introduced lightweight frame, eliminating cables and further optimizing aerodynamics. The complete bike weighs only 6.8 kilos in this set-up with disc brakes.Paris-Roubaix also known as the "Hell of the North" was won this year by Sonny Colbrelli. After 257 kilometers of suffering in harsh conditions, he managed to take the title in a heroic final effort. Perhaps the most striking thing was that Colbrelli rode a standard Merida Reacto Team. The bike on which he achieved this victory will be shown to the public exclusively at MASTERS EXPO in November. The bike will then be in completely original condition, as ridden in the race.

Come see that at MASTERS EXPO

When it comes to the latest technological developments, this is not just limited to road bikes. At MASTERS EXPO, the latest electric mountain bikes are also present at Merida's booth. Here, too, only the best is good enough. Masterful. A fully integrated 630Wh battery, a Shimano EP8 motor with a whopping 85NM of torque and all this is assembled on a full carbon frame. Not for nothing have the eOne-Sixty and eOne-Forty been seen for years as the Benchmark when it comes to E-Mountainbikes.

Visit Merida's booth at MASTERS EXPO from November 18-22, 2021. Get your tickets here!