MASTERS EXPO 2021 - capital of great business - descended on RAI Amsterdam from November 18-22, completely coronaproof. Hundreds of exhibitors presented their best and most exclusive innovations. Business show Masters United, pop-up star restaurant Restaurant M* and various firsts and unveilings were part of Europe's most exclusive business fair. All with a deep focus on entrepreneurship and connection.
With adjusted opening hours in accordance with the latest measures taken by the cabinet and with VIP DAY instead of VIP NIGHT, it became an extra memorable edition. The RAI COVID-19 protocol for events ensured that MASTERS EXPO 2021 could take place in a safe and responsible manner.
MASTERS looks back.Text: Patrick Stoffer
Image: Good Folk / Presstigieux / Max Blomaard
On Thursday punctually at noon, the doors of RAI Amsterdam opened after exactly 711 days for MASTERS EXPO - The Forward Edition. CEO and Founder Yves Gijrath opened the business fair with a welcome speech on the steps of the famous pop-up star restaurant Restaurant M*, under the watchful eye of all exhibitors. President and CEO of GASSAN Benno Leeser and the newest generation of Gijrath opened The Capital of Great Business with a strike of the gong, after which the halls were opened and an orchestra paraded across the fair floor to herald the start of MASTERS EXPO. History would be made in the days that followed. A record number of car and boat brands entered the show floor, a unique NFT project was launched and the program was packed with launches. Here is a small sample of a diverse range of brands and companies.
Some three hundred and fifty exhibitors from nearly twenty different industries participated in the twentieth edition of the business fair. From boat builders to sustainability excelers, from the best watchmakers to major project developers. Mercedes-Benz, BMW, Merida, Porsche, Scotch Whisky Investments, The Mayor, Voorma & Walch, Audi, Bentley, Lamborghini, Jaguar Land Rover, Lengers Yachts, American Express, Icoinic Capital, Hotel Okura Amsterdam, Waterdream, Stan Huygens Café, InteriorMX, Rolex, Taittinger Champagne, Co van der Horst, Quote, The Big Green Egg, Molteni, Technogym, Sacs, Cabau Lifestyle, Studio Mariska Jagt, Pianometropool, My Island Real Estate Dubai, TUI@home, BOTS and many more leading brands and companies welcomed their best relations.
Especially for the award-winning podcast The GYGS, the "Podkas" was installed at MASTERS EXPO. A real greenhouse, where Yves Gijrath and business friend Erik de Vlieger recorded the podcast live on Friday.
In this Capital of Great Business, a large number of selected exhibitors, entrepreneurs, investors, CEOs, leaders, politicians and visionaries met on the show floor to do business, network and look ahead.
New this year at MASTERS EXPO: inspiration show Masters United, which brought together top entrepreneurs, executives and young professionals on November 18 and 19, 2021. Over two days at RAI Amsterdam, the show featured discussions with various prominent figures such as artist Joseph Klibansky, author Lale Gül and actor Winston Gerschtanowitz, led by Wilfred Genee, Humberto Tan and Jort Kelder.
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