GASSAN stands for diamonds, jewelry and luxury watches. The GASSAN brand represents craftsmanship, proven quality and reliability for more than 75 years. The company was founded by 'grandfather' Samuel Gassan in 1945 and its core activity at that time was cutting diamonds.

GASSAN is the official dealer of more than 20 of the world's most prestigious jewelry brands and more than 60 of the world's most exclusive watch brands. These different brands are sold in the GASSAN stores. GASSAN is also very proud to present to you the 'beyond brilliant' cut, GASSAN 121 and the ultimate 'mix and match jewelry', Choices by DL. Both collections are designed, developed and manufactured in-house, as are our other own brands: TROPHY BY GASSAN, GASSAN pre-owned and Gigi by GASSAN.