MASTERS shines its light on the developments in the virtual world. For example, Mel Zahar as a 'visual thinker' gives his vision of what the world in 'The Robotic Age' will look like and McLaren Automotive managed to turn a concept car from the virtual racing world into an extreme track car for the real world.
From digital to reality
World first: McLaren Automotive has turned a concept car from the virtual racing world into an extreme track car for the real world. During Monterey Car Week in California, the McLaren Solus GT was unveiled. The track car, with one seat in an enclosed cockpit, is being commissioned for just 25 customers (all have already been sold). Based on the Gran Turismo SPORT video game, the Solus GT weighs less than 1,000 kg and is powered by a naturally aspirated 5.2-litre V10 engine, which with 840 hp and 650 Nm guarantees acceleration from 0 to 100 in 2.5 seconds and a maximum speed of over 320 km/h. The driving experience is close to the experience and sensation of a Formula 1 car. The steering wheel is even inspired by Formula 1, with integrated dashboard and controls. The Solus GT experience starts as soon as you get on board: it's like climbing into a fighter jet. To add to the excitement, McLaren offers a total 'driver experience'. This includes a seat shaped to the driver's body shape, an FIA-approved racing suit and radio-enabled earplugs.
Visualizing the future
Today's creatives have a huge advantage over their colleagues from earlier times: they have all the tools to translate their fantasies into images. American art director, designer and illustrator Mel Zahar, who specialises in computer-generated imagery (CGI), combines his creative expertise with the technical know-how available to create multimedia visual experience concepts for companies such as Apple, Beats by Dre, Tesla and McLaren. As a 'visual thinker', he also has a vision of what the world in 'The Robotic Age' will look like, for example. "Thanks to today's techniques, we can create pre-visualized worlds that could be used in films, games or virtual reality experiences."
Virtual is becoming more and more real
Meta's Quest Pro is arguably the most suitable goggle for when you're entering the virtual-reality landscape. Because: improved screens and sensors, a new chip and the signature headband in the middle has been replaced by a wide band with headrests front and rear, which makes it easier to use. They are also 'mixed reality' glasses: via cameras on the front you can also see the real world, in full colour. For example, you can use augmented reality-like applications where virtual objects are added to the real world. The biggest innovation, however, is in the sensors. Inward-facing cameras register exactly what you are looking at in the virtual world, and that is then shown more sharply. In addition, emotions are read through the eyes and translated into the virtual avatar. Price: €1,800.
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