MASTERS shines a light on developments in the virtual world. For example, Mel Zahar, as a 'visual thinker', gives his vision of what the world in 'The Robotic Age' will look like and McLaren Automotive managed to turn a concept car from the virtual racing world into an extreme circuit car for the real world.
From digital to reality
World first: McLaren Automotive has turned a concept car from the virtual racing world into an extreme track car for the real world. The McLaren Solus GT was unveiled during Monterey Car Week in California. The track car, with one seat in a closed cockpit, is made to order for just 25 customers (all have already been sold). The Solus GT, which is based on the video game Gran Turismo SPORTS, weighs less than 1.000 kg and is powered by a naturally aspirated 5,2-liter V10 engine, which with 840 hp and 650 Nm guarantees an acceleration from 0 to 100 in 2,5 seconds and a maximum range of more than 320 km /h. The driving experience approaches the experience and sensation of a Formula 1 car. The steering wheel is even inspired by Formula 1, with integrated dashboard and controls. The Solus GT experience starts when you get in: it's like climbing into a fighter jet. To increase the sensation even further, McLaren offers a total 'driver experience'. This includes a seat molded to the driver's body shape, an FIA-approved racing suit and earphones with radio function.
The future visualized
Today's creatives have a huge advantage over their colleagues from the past: they have all the tools to translate their fantasies into images. American art director, designer and illustrator Mel Zahar, who specializes in computer-generated imagery (CGI), combines his creative expertise with the available technical know-how to realize concepts in the form of multimedia visual experiences for companies such as Apple, Beats by Dre , Tesla and McLaren. As a 'visual thinker' he also has a vision of what the world in 'The Robotic Age' will look like, for example. “Thanks to today's technologies, we can pre-visualized creating worlds that could be used in films, games or virtual reality experiences.”
Virtual is becoming more and more real
The Quest Pro from Meta is perhaps the most suitable glasses for when you enter the virtual reality landscape. Because: improved screens and sensors, a new chip and the characteristic headband in the middle has been replaced by a wide band with headrests at the front and back, which makes it more user-friendly. They are also 'mixed reality' glasses: via cameras on the front you can also see the real world, in full color. For example, you can use augmented reality-like applications in which virtual objects are added to the real world. The biggest innovation, however, is in the sensors. Inward-facing cameras record exactly what you are looking at in the virtual world, and this is then shown more clearly. In addition, emotions are read through the eyes and translated to the virtual avatar. Price: €1.800.
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