Small in set-up, big in quality
MASTERS EXPO, the large-scale business fair, will take place from November 17-22, 2021. A small-scale version will also take place this year at Hotel Okura Amsterdam from July 8 to 12. "By making a joint commitment to an adapted and high quality trade fair concept, we hope to make a nice contribution to our sector," explains MASTERS HQ-CEO Yves Gijrath.
"We are joining forces with some thirty exhibitors and will be hosting an exclusive MASTERS VERNISSAGE at Hotel Okura Amsterdam in July, say MASTERS EXPO in modified, small-scale, form.
The entire hotel will be transformed into an exclusive and intimate experience in the field of art, watches, jewellery, fashion, food, mobility, wellness, investments and design. We feel it is important for the entire industry to show that our sector is a more than important and relevant cork on which the Dutch and Amsterdam economies thrive. The hotel industry is creaking and the exhibition and events industry is also facing extremely challenging times. By working together to create an appropriate and high-quality exhibition concept, we hope to make a positive contribution to our sector.
In order to maintain full control of the challenging rules surrounding COVID-19, we are operating a 'by invitation only' policy. Let's all hope that in 2021 we can and do once again do what we do so well as an industry: do business, innovate and give guests great experiences."