The festivities surrounding the show always officially kick off with the unveiling of the campaign image in front of the chosen MASTERS and exhibitors. In 2019, this festive event took place at Juniper & Kin in Amsterdam.

Image: Good Folk and Rahi Rezvani

World's Leading Luxury Event

This year, Masters of LXRY can officially call itself the world's largest fair in the field of luxury products and experiences. The event will take place at RAI Amsterdam from 12 to 16 December 2019. Over 60,000 visitors are expected to attend and over 450 companies will be present in a total area of 50,000 square metres. With this, Masters of LXRY leaves other luxury fairs worldwide behind.


Presenter Irene van de Laar visited the kick-off for LXRY TV and spoke to the exhibitors from the sky high on the 21st floor. The participants all have one thing in common: a passion for craftsmanship. This year, Masters of LXRY brings love to the RAI in Amsterdam. Passion for craftsmanship, passion for perfection, for special designs, unique performances, love of gastronomy, for all the beauty that the world has to offer. The LOVE Edition is the theme of Masters of LXRY 2019.

The Genius kick-off was made possible by:

LXRY Media Group, Juniper & Kin, Vinites, Stylerz24 and the Dutch Heart Foundation.

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