During The Exclusive Preview at MASTERS EXPO, the latest edition of MASTERS Magazine was launched. With none other than Dutch biggest YouTuber and entrepreneur Kwebbelkop - Jordi van den Bussche - as guest editor-in-chief. At his own booth in Hall 12, editor-in-chief Bart-Jan Brouwer unveiled the cover together with Van den Bussche. And that didn't stop there.

'I live half in the digital world and half in the physical world'

The Exclusive Preview

On December 8, the doors of RAI Amsterdam opened for MASTERS EXPO. During The Exclusive Preview, visitors were able to enter the exhibition floor for the first time and witness the launches and unveilings of the special family businesses participating in the business fair.

JVDB Studios

At the booth of JVDB Studios , (hall 12, booth 180), his company that he launched at the fair, the cover was unveiled by MASTERS' editor-in-chief Bart-Jan Brouwer and Van den Bussche under the watchful eye of interested parties. His credo ''I live half in the digital world and half in the physical world'' is reflected in the latest cover. Two covers were created especially for this edition. MASTERS looks back at this moment.

MASTERS Magazine #52

The winter issue of MASTERS was created in collaboration with Jordi van den Bussche. Many will know him as YouTuber Kwebbelkop, yet he has been working hard as an entrepreneur for some time, as he reveals in the Big Interview. What's new is that his company JVDB Studios is offering to do social media marketing and short-format content marketing for other companies. "They can also go and figure it out themselves, but we cracked the code." Jordi gives a stage to like-minded entrepreneurs such as Jay-Jay Boske, Demy de Zeeuw, Chahid Charrak and Marcella de Bie, and discusses developments around games, crypto and NFT: "Just as bitcoin turned the financial system upside down, the same will happen with gaming." This extra-thick winter issue also features Lengers' first own ship, an interview with Corendon chief Atilay Uslu, specials on the new BMW 7 Series and Samsung foldables, and - exclusively for MASTERS! - an interview with Max Verstappen.

Order here MASTERS' latest magzine with guest editor-in-chief Jordi van den Bussche. Want to see him in real life? Order here your tickets for MASTERS EXPO.